Programmatic Marketing

The scope of work required under this request includes: · Planning of programmatic and page search marketing, and supplemental content development of 10-20 digital graphics and 10-20 written social media posts beginning Tuesday, September 22, 2020. · Programmatic marketing and page search marketing of digital graphics and social media posts developed by the Bidder, along with videos and written profiles to be provided by the Economic Partnership, for a duration of approximately six months, beginning Thursday, October 1, 2020 and ending Wednesday, March 31, 2021. · Distribute available budget for paid advertisements across multiple channels and key programmatic platforms including but not limited to social media, websites, and mobile applications. · Distribute available budget for paid advertisements across multiple devices including but not limited to mobile phones, tablets, and personal computers. · Work with the Economic Partnership to identify and target key audiences for each individual piece of pre-developed content, revising as needed. · Track and provide written reports of the efficacy of all programmatic and paid search marketing efforts to the Economic Partnership on a weekly basis. · The project will have a maximum budget of $20,000 HST (Canadian Dollars) · Project to commence work on Tuesday, September 22, 2020. · Project to complete work on Wednesday, March 31, 2021.