R--Advertising and Integrated Marketing Solutions (AIMS)
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AI Contract Overview
The contract pertains to the General Services Administration's (GSA) Advertising and Integrated Marketing Solutions (AIMS) Schedule, identified under solicitation number 7FCB-H2-070541-B, Refresh #21, issued on August 4, 2015. This standing solicitation replaces a previous version posted earlier that year and encompasses a broad range of marketing-related services categorized under multiple Special Item Numbers (SINs). These SINs cover services such as advertising, public relations, web-based marketing, market research, video production, event planning, commercial photography, graphic design, competitions, integrated marketing, introduction of new services, and other direct costs. The solicitation supports numerous NAICS codes relevant to creative, marketing, and production services, ensuring a wide range of industry participants can offer their expertise. The contract type is indefinite delivery/indefinite quantity (IDIQ) with a guaranteed minimum of $2,500. Contracts awarded under this solicitation have a base period of five years from the date of award, with options for the government to extend the contract for three additional five-year periods, potentially extending the total period of performance up to 20 years. Several key clauses, including an Industrial Funding Fee and a Trade Agreements clause, are incorporated, while offerors must complete and return applicable exhibits or attachments depending on the services they propose. The notice also highlights that GSA is consolidating multiple professional service schedules into one, and that the solicitation remains open indefinitely until replaced or canceled. Offers may experience delays in evaluation due to an increased volume of submissions, with processing prioritization based on strategic needs and resources rather than a strict first-come, first-served order.
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