This Combined Synopsis/Solicitation opportunity was posted on May 18, 2012. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
R--High Frequency Media Campaign
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This solicitation, issued under number VA-241-12-R-0756, requests proposals for a high-frequency media campaign on behalf of the VA Boston Healthcare System. The scope includes three primary line items: a media campaign consisting of 360 commercials of :15 and :30 seconds running between May 24 and July 4, 2012; a "Salute the Troops" web takeover on Independence Day 2012; and up to three "Salute the Troops" donation drive events held between May and July 2012. The vendor must be capable of reaching targeted audiences across all New England states through a single source, ensuring broad regional coverage. The solicitation follows the Federal Acquisition Regulations (FAR) and Veterans Affairs Acquisition Regulations (VAAR) with evaluation criteria focusing on technical capability, price, and past performance to determine the best value for the government. Proposals are due by May 23, 2012, and electronic submissions are accepted. Contract terms require compliance with commercial item clauses and electronic invoice submission. The work will be performed primarily at the Bedford VA Medical Center, with the contracting office located in Brockton, Massachusetts. The solicitation is not a small business set-aside, and includes specific FAR clauses to enforce statutory and executive order requirements.
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