R--INTENT TO SOLE SOURCE FOR RECRUITING ADVERTISMENTS THROUGHOUT NEW MEXICO HIGH SCHOOLS

The New Mexico Army National Guard Recruiting and Retention Office is seeking to secure advertising services for promoting recruitment efforts in high schools across New Mexico. The contract is anticipated to be awarded as a sole source purchase order to the New Mexico Activities Association, as market research indicates this organization is uniquely capable of meeting the specific advertising requirements needed by the Guard. The contract is not open as a request for proposal, but other companies with the ability to offer similar advertising services are invited to submit detailed capability statements, past performance records, pricing, and delivery schedules for future consideration. This contract is issued under the solicitation number W912J314TNMAA and falls within the NAICS code 541890, which pertains to marketing and advertising services. The Department of Defense, through the W7NQ Uspfo Activity New Mexico Army National Guard office located in Santa Fe, NM, is the issuing agency. The purpose is to support continued recruitment efforts by leveraging targeted advertising in high schools statewide, ensuring the Guard’s marketing needs are effectively met by a vendor with existing access and expertise.