R--National Recruitment Program Marketing
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The Department of Veteran Affairs, Program Contracting Activity Central, awarded contract VA701-15-R-0077 to Barbaricum, LLC for services supporting the National Recruitment Marketing Program. This procurement was conducted under the Veterans First Contracting Program authority. The primary objective is to increase awareness and knowledge of the Veterans Health Administration and its careers website to attract qualified candidates. The contractor is responsible for developing customized local marketing plans for National Recruiters to promote healthcare job opportunities within specific VISN zip codes. Additionally, the scope of work includes the purchase and placement of targeted media buys specifically aimed at recruiting physicians and mental health professionals.
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Agency
Contract Value
$2,159,757.87Place of Performance
DC, USASet-Aside
Awardee
BARBARICUM LLCAward Issued Date
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