This Solicitation opportunity from Colorado was posted on July 7, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Rebranding Initiative

Closed

26State & Local

Submission Closed07/24/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541890

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about 1 month ago

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AI Contract Overview

The Town of Berthoud, Colorado, is seeking proposals from experienced branding and marketing firms to undertake a comprehensive rebranding initiative aimed at revitalizing its identity to better reflect its growth, heritage, and community values. This project follows a thorough brand assessment involving community input from over 1,200 participants, which identified the town’s strengths—such as its small-town charm, scenic beauty, and historic downtown—and challenges like growth-related identity issues and branding confusion. The selected firm will be responsible for conducting research, developing a brand strategy, creating visual identity elements including logos and branding standards, and crafting messaging frameworks to ensure a cohesive and authentic representation of Berthoud. The scope of work emphasizes community engagement, strategic planning, and deliverables that include a new or revised logo, brand guidelines, and an implementation plan for phased rollout. Proposals must demonstrate relevant experience, creativity, and an understanding of Berthoud’s unique character, with a clear approach, timeline, and budget breakdown. The project is expected to commence in August 2025, with a duration of approximately three to six months, and the deadline for submission is July 24, 2025. The initiative aims to produce a distinctive, community-supported brand that enhances civic pride, economic development, and the town’s overall visibility while balancing growth with preservation of its historic charm.

General Info

Agency

Colorado → Town of BerthoudView Agency

NAICS

541890 - Other Services Related to AdvertisingView NAICS

Place of Performance

CO, USA

Set-Aside

NONE

Documents

(1)

Berthoud RFP Rebranding Municipal Services

PDF•rfp

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Timeline

PhaseClosed

PostedJul 7

Solicitation

Response DeadlineJul 24

Deadline has passed

Submission Closed

07/24/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyColorado → Town of Berthoud

ContactsNo contacts available

OfficeN/A

Organization / Agency

Colorado → Town of Berthoud

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

Request for Proposals (RFP)Municipal Rebranding ServicesTown of Berthoud, ColoradoProposal Deadline: July 24, 2025I. IntroductionThe Town of Berthoud, Colorado, is seeking proposals from experienced branding and marketing firms to lead a comprehensive rebranding initiative. The goal is to refine Berthoud’s identity to reflect its growth, values, and vision, while preserving the unique character that residents cherish. This effort will shape how Berthoud presents itself to residents, visitors, and future stakeholders.II. BackgroundHistorically known as the “Garden Spot of Colorado,” Berthoud is a scenic town in northern Colorado, recognized for its small-town charm, agricultural roots, and stunning views of the Front Range. The Town has experienced rapid growth in recent years, and while this brings opportunities, it also introduces challenges in preserving its identity and communicating a clear, compelling brand story.To prepare for this rebranding initiative, the Town commissioned a Brand Assessment with Chandlerthinks, LLC, involving:- Over 1,200 participants through stakeholder interviews, focus groups, community surveys, and outsider perception surveys.- A digital audit and community familiarization tour.- Input from both residents and outsiders to identify perception gaps and strengths.III. Key Findings from Brand Assessment SurveyCommunity Strengths- Small-Town Charm & Spirit- Scenic Beauty & Agricultural Heritage- Community Events & Outdoor Amenities- Historic DowntownCommunity Challenges- Growth vs. Identity- Limited Amenities- Branding Confusion- CommunicationBrand PersonalityBerthoud is seen as:- Safe, authentic, scenic, and welcoming- Balanced between historical charm and thoughtful, intentional growth- Well-located, with access to larger metro areas without sacrificing community feelIV. Project ObjectivesThe Town seeks to develop a refreshed, community-supported brand that:- Authentically reflects Berthoud’s history, values, and aspirations- Balances growth with preservation of identity- Differentiates Berthoud from surrounding communities- Enhances marketing, economic development, and civic pride- Delivers a clear and usable identity system for town-wide applicationV. Scope of WorkThe selected firm will be responsible for the following:1. Research & Discovery- Review existing brand assessment materials and community input- Conduct supplemental research or engage with stakeholders as needed.2. Brand Strategy Development- Define Berthoud’s brand essence, value proposition, and positioning- Develop brand truths and a compelling brand story3. Visual Identity Creation- Design a new logo, (or revise the existing one), update color palette, typography, and graphic standards- Consider heritage elements such as preserving the town seal- Produce templates and applications for signage, print, and digital uses4. Messaging Framework- Develop a tagline (or revise the existing one), core messaging pillars, and voice guidelines5. Implementation Plan- Provide a phased rollout strategy, brand guide, and community engagement plan- Recommend measurement tools and benchmarksVI. Proposal RequirementsProposals must include:- Company profile and branding expertise- Examples of relevant municipal or destination branding projects- Proposed approach, methodology, and timeline- Names and roles of key personnel- Budget breakdown, including optional services or deliverables- References from comparable projectsVII. Evaluation CriteriaProposals will be evaluated based on:- Experience with municipal or community rebranding- Creativity and quality of past work- Understanding of Berthoud’s context and brand insights- Effectiveness of proposed process and deliverables- Pricing and overall value- References and demonstrated successVIII. Timeline- Proposal Deadline: July 24, 2025, at 5:00 PM (MT)- Vendor Selection: Week of August 5, 2025- Project Start: August 2025- Estimated Duration: 3–6 monthsIX. Submission InstructionsSubmit proposals by email to:Stephanie HorvathCommunity Engagement ManagerFor security reasons, you must enable JavaScript to view this E-mail address.All proposals must be submitted by Wednesday, July 24, 2025, at 5:00 PM (Mountain Time).Late or incomplete proposals will not be considered.X. QuestionsQuestions must be submitted in writing by Monday, July 15, 2025. Responses will be shared with all interested vendors by July 17, 2025.