This Government Contract opportunity was posted on August 12, 2010. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Recovery - Education and Ad campaign promoting Information Technology (HIT) included in the HITECH Act

Awarded

R10OEA1Federal

Submission Closed08/12/2010, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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Solicitation # 2027000007

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Metro Houston

POSTED

2 days ago

DEADLINE

in 28 days

AI Contract Overview

This contract opportunity is exclusively available to current holders of the Centers for Medicare and Medicaid Services' National Multimedia and Educational Campaign and Grassroots Outreach IDIQ contracts. It supports a task order under the American Recovery and Reinvestment Act of 2009 aimed at advancing the use of electronic health records (EHR) and other health information technologies (HIT) through a national education campaign. The Centers for Medicare and Medicaid Services is responsible for the strategic planning, development, and execution of this integrated campaign to promote the meaningful use of EHRs as outlined in the HITECH Act. The project, designated as "Recovery - Education and Ad campaign promoting Information Technology (HIT) included in the HITECH Act," has a one-year timeline from award and falls under NAICS code 541810, related to advertising services. The contract is still in the presolicitation phase as of the posting date in May 2010. Interested parties can contact the contract specialist Maiatu Davis for further information. This initiative represents a significant effort by the Department of Health and Human Services and its partners to leverage health IT for improving national healthcare quality and efficiency.

General Info

Exclusive CMS contract for a one-year national campaign promoting electronic health records under HITECH.

Agency

N/A

Contract Value

$3,866,959

NAICS

541810 - Advertising Agencies

Place of Performance

To be determined., USA

Set-Aside

NONE

Awardee

Ketchum, Inc.

Award Issued Date

08/12/2010, 12:00:00 AM UTC

Documents

No documents available

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Uniform Contract Format

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Timeline

PhaseAwarded

PostedMay 10

Presolicitation

AwardedAug 12

Contract was awarded

Submission Closed

08/12/2010, 12:00:00 PM UTC

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Organization & Contact Information

AgencyN/A

Contacts1 person available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

Contacts

Maiatu DavisContract Specialist

contact@example.gov

+1 (555) 000-0000

Full Description

This award notice is provided for informational purposes only. This task order was competed under the Centers for Medicare and Medicaid Services' National Multimedia and Educational Campaign and Grassroots Outreach (NEC) IDIQ contract. The type of task order award was cost plus fixed fee. It is not possible at the time of placing the task order to estimate the exact nature/complexity of the work with any degree of confidence. During the course of a multimedia and education campaign, tactics change frequently and quickly. For example, the original media buy plan may include a set amount of print, radio and television ad buys. During the term of the task order, however, events may necessitate a change in tactics (often very frequently), causing a shift in the amount allocated for ad buys. As the work progresses, it often becomes apparent that the strategy may need to shift, although within the costs of the task order and to achieve the same overall goal, but with a different approach. A cost-type task order will allow for these changes to take place seamlessly (with technical direction), while a fixed priced task order may require numerous change orders and equitable adjustments that could impact the programmatic needs of the campaign.

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