This Government Contract opportunity was posted on August 18, 2011. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Recovery-HITECH Education and Outreach Modification

Awarded

111133Federal

Submission Closed08/11/2011, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

New

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Solicitation # Doc5830170203

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Social Media Influencer Marketing Services

Solicitation # 2027000007

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Metro Houston

POSTED

2 days ago

DEADLINE

in 28 days

AI Contract Overview

The contract involves a modification to the existing HITECH Education and Outreach task order held by Ketchum, Inc., who originally won the award in 2010 under the National Multi-Media and Education Campaign (NEC) IDIQ contractors. This modification aims to extend and support ongoing activities related to the Electronic Health Records (EHR) and Health Information Technology (HIT) Outreach Campaign, focusing on education and outreach efforts to promote the adoption and utilization of these health technologies. The contract is categorized under NAICS code 541810, indicating it pertains to advertising services, and remains in the presolicitation phase as of its posting in June 2011. Ketchum, as the incumbent contractor, is positioned to continue leveraging its expertise in multi-media educational campaigns to further the goals outlined by CMS for this outreach initiative. The task order's continuation signifies CMS’s commitment to enhancing health information technology adoption through targeted campaign activities. Contact for this opportunity is Maiatu Davis, who is listed as the point of contact for further inquiries. The contract’s specifics, including performance location and agency details, are not explicitly provided, reflecting its status as an informational and presolicitation notice.

General Info

Ketchum extends task order to support EHR and HIT education outreach under CMS contract.

Agency

N/A

Contract Value

$1,099,811

NAICS

541810 - Advertising Agencies

Place of Performance

Not specified

Set-Aside

NONE

Awardee

Ketchum, Inc.

Award Issued Date

08/11/2011, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

Uniform Contract Format

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Timeline

PhaseAwarded

PostedJun 30

Presolicitation

AwardedAug 11

Contract was awarded

Submission Closed

08/11/2011, 12:00:00 PM UTC

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Organization & Contact Information

AgencyN/A

Contacts1 person available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

Contacts

Maiatu DavisContract Specialist

contact@example.gov

+1 (555) 000-0000

Full Description

This notice is for informational purposes only. This modification was awarded to Ketchum, the current holder of the HITECH Education and Outreach task order. The task order was modified to continue additional campaign activities with the Electronic Health Records (EHR)/Health Information Technology (HIT) Outreach Campaign. The period of performance for this modification will end on August 8, 2012. The type of task order award and modification is Cost Plus Fixed Fee. It is not possible at to estimate the exact nature/complexity of the work with any degree of certainty. During the course of a multimedia and education campaign, tactics can change frequently and quickly. For example, the original media buy plan may included a set amount of print, radio and television ad buys. However, during the term of the task order, events may necessitate a change in tactics (frequently), causing a shift in the amount allocated for ad buys. As the work progresses, it may become apparent that the strategy needs to change; still within the task order budget, but with a different approach. A cost-type task order will allow for these changes to take place seamlessly (with technical direction), while a fixed price task order may require numerous change orders and equitable adjustments that could impact the program needs of the campaign.

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