Recruitment Campaign Development and Execution

The Syracuse Police Department is seeking a contractor to design and execute comprehensive multi-channel recruitment campaigns aimed at attracting diverse, qualified candidates for sworn police positions. The effort will leverage digital, social media, radio, and print advertising to reach a broad and representative audience, ensuring wide visibility and engagement across multiple platforms. The campaign must be strategically developed to reflect the department’s commitment to inclusion and community trust while effectively communicating the requirements and opportunities associated with police service. This subcontract opportunity, classified under NAICS code 541810 for advertising services, is open for proposals with a deadline of August 7, 2026. The project requires a deep understanding of public sector hiring challenges and the ability to tailor messaging that resonates with underrepresented communities. While specific location details for performance are not provided, the work is connected to the Syracuse Police Department in New York. Participants must submit their responses by the stated deadline through the official procurement portal to be considered for award.