Recruitment Marketing Publications Suite

The University of Minnesota - Rochester is seeking a creative agency to oversee and update a suite of recruitment publications, ensuring they align with the university’s current brand platform and promise. The project involves incorporating new academic offerings language to better communicate the diverse career paths that a UMR education can prepare students for. The agency will be responsible for managing the creative process, updating existing materials, and ensuring the publications effectively support recruitment efforts. Respondents are instructed to review detailed background information and project scope before submitting their proposals and are prohibited from contacting the university department during the RFP process. The submission deadline is February 2, 2024, and all responses must be submitted electronically through the designated system, with early submission encouraged to avoid disqualification due to errors or late delivery. The solicitation, titled "Recruitment Marketing Publications Suite," is issued under the solicitation number 10700.2114137.JST Addendum 1 and is classified under NAICS code 541930, which pertains to advertising and related services. The project is managed by the University of Minnesota, with primary contact being Jerry Taintor. The procurement process emphasizes compliance with university policies, including thorough review of supplier instructions and adherence to submission protocols outlined in the university’s Supplier Process and Information Guide. This guide provides essential procedural instructions for suppliers, covering response requirements, deadlines, and policies on amendments, withdrawal, and proposal ownership, ensuring a transparent and organized sourcing process.