Request For Proposals For Marketing And Public Relations Agency

February 6, 2024
To All Interested Firms:
The Rhode Island Health and Educational Building Corporation (the “Corporation” or “RIHEBC”) is seeking the engagement of an experienced Rhode Island full-service Marketing and Public Relations Agency, who specializes in public relations, marketing strategy, social media, graphic design, and advertising support services. RIHEBC is seeking to develop a comprehensive integrated marketing plan to build greater name  recognition, create community awareness of low-cost financing, bond programs and product offerings to healthcare organizations, hospitals, and private and public educational institutions.
RIHEBC is a public corporation and agency of the state created by the General Assembly of Rhode Island to assist not-for-profit educational and healthcare institutions and municipal school districts in obtaining financing for their capital projects. In fiscal year 2023, the Corporation issued $319 million in conduit debt and has $3.2 billion in debt outstanding. The Corporation is a self-supporting public corporation, has no taxing power and receives no appropriation or financial support from the State of Rhode Island. Additional information about the Corporation can be found at www.rihebc.com.

SCOPE OF SERVICES
The selected firm will be responsible for the development and implementation of a comprehensive, cost-effective marketing plan. Tasks  include but may not be limited to the following:
• Public relations and communications to drive media coverage. • Digital marketing strategy; increase followers on LinkedIn, X, Facebook and other social media platforms. • Monthly report of website, social media analytics and marketing campaign implementation of strategic marketing plan. • Evaluation of RIHEBC’s website (https://rihebc.com) content and design. • Increase traffic to social media followers and eblasts to impact an increase in new RIHEBC prospects. • Create a strategic marketing strategy and plan to target municipalities, schools, health care organizations and hospitals. • Advise of implementation of marketing plan and strategies. • Develop marketing collateral. • Media planning, buying and monitoring to optimize marketing campaign. • Placement of digital, television, radio, print advertising. • Evaluate and advise on the effectiveness of a marketing campaign. • General account management including a monthly activity update.
Please note -- RIHEBC will retain ownership of all creative, logos, videos and received final files for all stated printed and digital collateral in standard file formats.

REQUEST FOR PROPOSALS
All proposals shall provide information relating to the elements listed below in sufficient detail to allow the Corporation to conduct an informed and fair selection process. All proposals must include the following:
• Description of the firm describing your company and its ability to work with RIHEBC in the capacity as a Marketing and Public Relations Consultant.
• A general overview and brief history, location of office(s), organizational structure, names and credentials of principals, number of full-time employees.
• Names and credentials of project team.
• Provide clients who you performed, public relations and marketing services, in the following areas: quasi-public agencies, municipalities, health care organizations, hospitals and schools in Rhode Island.
• List of clients that you provided social media services. Strategy to increase followers.
• Strategy to build and expand RIHEBC’s name recognition in the State of Rhode Island.
• A representative selection of five print ads, direct response material, social media, and website development created for current and past clients.
• List of current clients the proposed team currently has under contract.
• List at least five professional references of other clients that you have performed similar services, include the name, email and telephone number