Request for Proposals: Real Estate Brokerage Services

Scope: The City of Norco is requesting proposals from qualified real estate brokerage professionals or firms (“Consultant”) to provide brokerage services. Consultants determined to be responsive and qualified through this solicitation process will be approved and added to the City’s list of pre-qualified consultants for real estate brokerage services. The City seeks the services of a California-licensed real estate brokerage firm to represent and assist the City in the sale of exempt-surplus land, surplus land, and the purchase and acquisition of land for the City, when needed. All sales, purchases, and acquisitions of City-owned property must comply with California Government Code Sections 25520-25539.10 and 54220-54232. Agreements with the selected professional or firm will be for a five-year term.
A list of the scope of services is provided herein. Consultants responding to this proposal must indicate the skills, experience, and/or services which distinguish the consulting professionals or firms from other consulting professionals or firms to make the proposal the best choice for the City. The City is not liable for any costs incurred by the Consultant before entering into a formal contract. Costs for developing the proposal or any other such expenses incurred by the Consultant in responding to the RFP are entirely the responsibility of the Consultant and shall not be reimbursed in any manner by the City. No reimbursable cost may be incurred in anticipation of award. Materials submitted by respondents are subject to public inspection under the California Public Records Act (Government Code Sec. 6250 et seq.), unless exempt. The City’s request for bids and proposals, bid results, and notices of an award are obtained through the City of Norco Vendor Portal, www.norco.ca.us/bid.
All necessary forms, specifications and other bid documents may be viewed and downloaded electronically. Businesses who have registered in the Vendor Portal will receive email notices when a new request for bid or proposal relevant to their line of business is issued. Any interested party may view the City’s solicitations, as well as the bid results and final notices of award, by logging
Notes: The deadline for submitting proposals is March 24, 2026, at 10:00 a.m. using the online PlanetBids portal. No paper RFP responses will be accepted. Proposals should be free of extraneous information such as extensive promotional materials and should focus on the proposed approach to the project. Proposals shall include the information outlined below:
1) Cover Letter. Provide an introduction to the proposing Consultant team and identify the lead firm that will perform the services described in the RFP. Include the lead firm’s primary contact (name, title, phone, email). The cover letter must be signed by an authorized representative confirming the Consultant’s ability and willingness to comply with all provisions stated herein.
2) Approach. Include a detailed and clear discussion of the Consultant’s approach to successfully completing the real estate brokerage and consulting services for the City of Norco.
3) Scope of Work. Provide a comprehensive scope of work by task for the entire effort, including all necessary licensing to perform real estate brokerage services. The scope shall clearly demonstrate the consultant’s understanding of and ability to provide full representation and assistance with the sale of City-owned exempt-surplus and surplus land, as well as the purchase and acquisition of City-owned property, and shall reflect a thorough, efficient, and professional service plan consistent with industry standards. The successful consultant shall agree to contract with the City to provide real estate brokerage services customarily expected in municipal representation for a 5-year term.
The commission percentage to represent the City in the sale of exempt-surplus land and surplus land, as well as in the purchase and acquisition of land for the City, shall be included within the total brokerage fee and is anticipated to involve a split commission structure. The total brokerage fee paid by the City for disposition services shall not exceed five percent (5%) of the final sale price, while compensation for acquisition services shall be proposed separately and fully disclosed.
4) Experience and Qualifications. Provide an overview of the Consultant team’s qualifications, experience, and capacity to perform the Scope of Work. The Consultant must be a California‑licensed Real Estate Broker in good standing with the Department of Real Estate (DRE) and must have a minimum of five (5) years of brokerage experience, including representation of buyers and/or sellers in at least ten (10) transactions. Include résumés for key personnel who will be assigned to the engagement and describe their roles and relevant experience.
Provide a list of purchase and sale transactions completed in the past 24 months; for each transaction indicate the party represented (buyer or seller), the original list price, the final sale price, and days on market. Attach a copy of the firm’s broker license and the license numbers for the lead broker(s), together with any other relevant certificates or professional licenses.
Provide at least three (3) client references relevant to the scope of services, including each reference’s name, organization, title, telephone number, and email address.
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