Request for Qualifications Bank On CLE Marketing Consultant

The Bank On CLE initiative, launched in 2021 through a partnership involving financial institutions, community organizations, and local government, aims to promote financial inclusion by connecting residents to safe, affordable, and certified banking options. The coalition primarily focuses on providing equitable opportunities for unbanked and underbanked community members. To advance these goals, the coalition is seeking a qualified consultant to develop a comprehensive communications and marketing plan. This plan will involve conducting client focus groups to gather community input, which will then inform the creation of a public awareness campaign and an integrated marketing strategy designed to increase awareness of available certified banking accounts and promote program integration opportunities. The solicitation, titled "Request for Qualifications Bank On CLE Marketing Consultant," was posted on September 1, 2023, with a deadline for responses set for September 29, 2024. Managed by the Department of Community Development in Ohio, the project emphasizes engaging community feedback to craft effective outreach efforts. The selected consultant will work closely with the department’s point of contact, Aaron Kinney, to develop targeted messaging that highlights the availability and benefits of certified banking options, ultimately supporting the coalition’s mission to foster financial health and inclusion within the community.