This Sources Sought opportunity from Department Of Health And Human Services was posted on July 1, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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RFI/SSN for “Protecting Americans from Tobacco-Related Death and Disease” support services.

Closed

FDA-RFI-SSN-2027-135171Federal

Submission Closed07/15/2026, 07:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

The U.S. Food and Drug Administration’s Office of Acquisitions and Grants Services is conducting market research under Federal Acquisition Regulation Part 10 to identify capable sources for delivering comprehensive public education support services aimed at reducing tobacco-related death and disease. This Request for Information and Sources Sought Notice, designated FDA-RFI-SSN-2027-135171, seeks input from industry on a future contract to support the Center for Tobacco Products in planning, developing, producing, and executing high-impact public campaigns that reach audiences ranging from 10,000 to 100 million individuals. The work involves financing and placing annual media buys that may exceed $100 million, translating complex scientific information into accessible messaging for youth, adult tobacco users, and community intermediaries, and deploying privacy-safe marketing tools across traditional, digital, social, and streaming platforms. Deliverables include creative materials, strategic media plans, performance reporting frameworks, and stakeholder engagement activities, all subject to approval by the Department of Health and Human Services and the FDA. The anticipated contract performance period begins in May 2027, with labor and other direct costs funded annually. Contractors must operate free of any actual or apparent organizational conflicts of interest as defined under FAR Subpart 9.5, and are required to disclose any potential conflicts immediately in writing, along with proposed mitigation strategies. Prime contractors must flow down substantially similar OCI clauses to all subcontractors and obtain prior written approval from the Contracting Officer if a subcontractor conflict cannot be resolved. Performance management includes strict oversight by a Contracting Officer’s Representative, who must provide all technical direction, and requires detailed reporting on a weekly, monthly, and quarterly basis including progress updates, staffing changes, labor and ODC expenditures, and campaign performance data. Creative materials must be delivered in Adobe Creative Cloud formats on the Macintosh platform, with video and digital files compatible with future streaming and internet platforms. Responses to this market research must include a completed response form, a capability statement, and tracked changes to the draft Statement of Work and Labor Categories, submitted via email to the Contract Specialist by 3:00 p.m. Eastern time on July 15, 2026. This notice carries no obligation for the Government to issue a solicitation or award a contract, and submissions are not guaranteed acknowledgment or feedback.

General Info

FDA seeks vendors for large-scale tobacco education campaigns starting May 2027, with media buys and privacy-safe marketing.

Agency

Department Of Health And Human Services → FDA Office Of Acq Grant Svcs

NAICS

541810 - Advertising Agencies

Place of Performance

Silver Spring, MD, 20993, USA

Set-Aside

NONE

Documents

Draft Labor Categories and Descriptions for Tobacco-Related Campaign

sow

High

DRAFT Statement of Work for FDA Tobacco Public Education Campaigns May 2027-April 2032

sow

High

FDA CTP Organizational Conflict of Interest Clause

contract-clause

High

FDA CTP RFI Interested Offeror Response Form

sources-sought

High

FDA RFI and Sources Sought Notice 2027-135171

rfi

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedJul 1

Sources Sought

Response DeadlineJul 15

Deadline has passed

Submission Closed

07/15/2026, 07:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Health And Human Services → FDA Office Of Acq Grant Svcs

Contacts1 person available

OfficeRockville, MD, 20852, USA

Organization / AgencyDepartment Of Health And Human Services → FDA Office Of Acq Grant Svcs

Office AddressRockville, MD, 20852, USA

Contacts

Maeve Xavier

contact@example.gov

Full Description

The U.S. Food and Drug Administration's (FDA), Office of Acquisitions and Grants Services (OAGS), is conducting market research for “Protecting Americans from Tobacco-Related Death and Disease” support services.

The purpose of this contract is to provide CTP with technical services to support a full range of public education activities. Such activities include planning, developing, producing, and delivering public education campaigns or programs that effectively reach intended audiences using proven and privacy-safe marketing tools. Further specifications will be defined at the Task Order level.

The Contractor shall provide comprehensive services for multiple public education campaigns targeting audiences as small as 10,000 people to as large as 100 million people, to include, but not limited to, financing and placing annual media buys up to or in excess of $100 million. CTP may also direct the Contractor to develop and implement additional public education campaigns, efforts, or activities to support other goals related to its regulatory authorities under the TCA.

The Contractor’s management responsibilities shall include all activities necessary to ensure the accomplishment of timely and effective support. The contract is inclusive of labor and Other Direct Costs (ODCs), both of which will be funded annually throughout the period of performance.

This is not a solicitation announcement. This RFI/SSN is being issued in accordance with Federal Acquisition Regulation (FAR) Part 10, Market Research. It is for information, planning and market research purposes only and is not to be construed as a commitment by the Government to issue a solicitation or ultimately award a contract. This notice does not obligate the Government to award a contract or otherwise pay for the information provided in response. Respondents are advised that the Government is under no obligation to acknowledge receipt of the information received or provide feedback to respondents with respect to any information submitted. The Government reserves the right to contact any of the respondents after the submission deadline if additional information is required.

The purpose of this RFI/SSN is to identify and gain knowledge of potential sources that are capable of providing the full range of services described in this RFI/SSN and the attached draft Statement of Work (SOW). Responses to this RFI/SSN will be utilized for a potential solicitation for obtaining “Protecting Americans from Tobacco-Related Death and Disease” support services. The anticipated period of performance start date for this requirement is May 2027.

Requested Information

Interested parties are highly encouraged to respond to this RFI/SSN by providing the following information in their response:

Completed Response Sheet for Interested Offerors – see attached Vendor Feedback Form
If applicable, tracked changes/comments on draft Statement of Work (SOW) and Labor Categories in Word format – see attached draft Statement of Work (SOW) and Labor Categories attachment
Capability Statement

Responses shall be submitted via email with the subject line “FDA-RFI-SSN-2027-135171” to the Contract Specialist, Maeve Xavier (contact@example.gov), no later than 3:00pm (Eastern) on Wednesday, July 15, 2026.

Attachments