Saratoga Springs South Marina Recreational Rentals & Concessions RFP

The City of Saratoga Springs is seeking a qualified vendor to manage and operate a seasonal paddle craft rental concession at the South Marina Beach on Utah Lake, with potential expansion into the North Marina. The primary scope involves providing and maintaining a fleet of kayaks and stand-up paddleboards, including all necessary staffing, safety briefings, and personal flotation devices. Vendors may also propose optional secondary services, such as motorized watercraft rentals and the sale of food and non-alcoholic beverages. A strict exclusivity agreement requires all beverages to be purchased through Admiral Beverages/Pepsi. The selected vendor must obtain a Saratoga Springs Business License, Utah County Health Department permits, and maintain comprehensive liability insurance of at least $2 million. Proposals are evaluated using a weighted system focusing on the quality and variety of rental equipment and the operational plan (35%), professional experience and references (30%), financial return and long-term viability (20%), and secondary offerings (15%). The City utilizes a revenue-sharing model with a target split of 70% to the vendor and 30% to the City, though this may be negotiable for the first year. Interested parties must submit a PDF proposal via the Bonfire portal by December 18, 2026, including a transmittal letter, qualifications, a business plan, a safety plan, and a financial proposal. The anticipated bid award date is January 20, 2027.