Scholarship Optimization

Texas State University is soliciting proposals from qualified enrollment management consultants to design and implement a data-driven scholarship optimization strategy aimed at increasing undergraduate enrollment, improving student retention, and maximizing tuition revenue. The initiative requires a comprehensive analysis of current enrollment patterns, financial aid distribution, and student outcomes to identify high-impact scholarship allocation models that balance access, affordability, and institutional financial goals. Proposals must demonstrate expertise in predictive analytics, enrollment forecasting, and scholarship policy design, with a clear methodology for translating data insights into actionable strategies that align with the university’s long-term objectives. The solicitation, numbered 754-TXST-2026-RFP-500-VPGOI, was posted on July 21, 2026, with a response deadline of August 12, 2026. All submissions must be directed to the primary point of contact, Dan Alden, at danalden@txstate.edu or 512-245-2521. The contract is open to experienced vendors without specific set-asides, and performance is expected to be conducted in Texas. The university seeks a partner capable of delivering a scalable, evidence-based approach that enhances both student success and financial sustainability through intelligent scholarship planning.