Seeking commercial sponsors in exchange for exposure to the AF market.

The Air Force Services Activity is seeking commercial sponsors for a series of entertainment tours featuring comedians, illusionists, and musical performers who will visit between 10 and 20 military bases per tour. These tours are extensively promoted through multiple media channels including social media, digital platforms, websites, posters, and press releases, providing sponsors with significant exposure to a diverse and valuable audience comprising active duty military personnel, guard and reserve members, retirees, families, and contractors worldwide. Sponsorship opportunities include benefits such as exclusive rights within a product category, product sampling, display rights, broad recognition, and web link placements, making it an attractive marketing platform for companies aiming to engage the Air Force community. This solicitation for sponsorship is offered by a nonappropriated fund instrumentality of the U.S. Government and does not involve or obligate appropriated government funds. Interested commercial entities are encouraged to contact Air Force Services Activity’s Office of Strategic Marketing or the designated event sponsorship contact for further details. The entertainment tours will take place primarily at JBSA Lackland Air Force Base in Texas, and the initiative aims to foster mutually beneficial partnerships by leveraging the high-profile nature of these tours to enhance sponsors’ visibility and engagement with the Air Force market segment.