This Solicitation opportunity from Florida was posted on July 1, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Sole Source Caissa K12
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The contract involves a sole source procurement of services from CaissaK12, a specialized student recruitment organization, to assist the School District of Desoto County in re-engaging families who have chosen alternative educational options and those who have never enrolled with the district. CaissaK12 employs a distinctive, performance-based compensation model and a comprehensive outreach approach that includes personalized phone calls from trained local staff, targeted text messaging campaigns, and culturally competent door-to-door visits. This holistic strategy aims to rebuild trust and increase student re-enrollment by directly engaging households, leveraging their proven track record of measurable success in boosting return rates and establishing household trust—outcomes that traditional marketing efforts have struggled to achieve. Based on market research, CaissaK12 is identified as the only provider capable of delivering this specialized combination of in-person, personalized, and culturally responsive engagement services within a performance-based framework tailored specifically to K-12 public education systems. The contract, with a value estimated between $500,000 and $1.5 million, is set under solicitation RFI #S-0028SS, with a response deadline of July 23, 2025. This arrangement underscores the district’s determination that CaissaK12 is uniquely qualified to meet its objectives, emphasizing the importance of their innovative, community-centered approach to student re-engagement efforts in Florida.
General Info
Agency
Place of Performance
FL, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
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