Sponsorship Program Management and Reporting

The contract pertains to the management of corporate and public sponsorships for designated highway segments within Massachusetts, focusing on the full lifecycle of sponsorship engagement from initial onboarding through ongoing recognition and performance reporting. Responsibilities include coordinating with sponsors to establish branding and recognition protocols, designing and installing physical signage along highway corridors, and delivering regular performance metrics to ensure compliance and value delivery. The work is scoped to support sponsorship initiatives tied to the Highway agency’s infrastructure visibility and funding goals, with key activities centered on the Park Plaza area in Boston, zip code 02116. This is a subcontract opportunity under NAICS code 813910, with a response deadline of August 13, 2026, and a posted date of July 30, 2026. The contracting entity is identified as 0H100 - HIGHWAY, with no set-aside designation or specific organization type specified. No point of contact is listed, and details such as the physical office address are incomplete, however the place of performance is clearly indicated as Boston. All submissions must adhere to the terms outlined via the provided Commbuys link, and potential bidders are expected to have the capacity to execute sponsorship programs at scale with attention to regulatory, safety, and aesthetic standards governing public highway signage.