Sports Marketing & In-Game Advertising Coordination

The contract titled Sports Marketing & In-Game Advertising Coordination seeks a subcontractor to plan and execute comprehensive sports marketing initiatives across multiple platforms, including in-game advertising, stadium signage, and fan engagement events, with a focus on leveraging athletic partnerships to maximize brand visibility and audience reach. The work is tied to the Michigan Department of Military and Veterans Affairs and is expected to align with state-specific objectives to promote engagement with military and veteran communities through sports channels. Key deliverables involve strategic coordination of marketing assets during live sporting events and sustained outreach efforts that integrate with existing athletic organization networks. The solicitation was posted on July 20, 2026, with a response deadline of August 10, 2026, and is classified under NAICS code 711211, indicating a focus on sports teams and clubs with an emphasis on promotional and marketing services. This is a subcontract opportunity with no set-aside designation, open to qualified vendors capable of delivering integrated marketing solutions in a live event environment. While the place of performance and point of contact details are not specified, the work is anticipated to occur across venues in Michigan under the oversight of the DMVA. Interested parties must submit proposals through the provided Michigan state procurement portal by the stated deadline to be considered for award.