Stakeholder & Audience Mapping

The contract seeks the development of a prioritized stakeholder and audience mapping matrix for the IST and Mind Meld initiatives, focusing on identifying key internal and external groups, segmenting communities based on influence and interest, and defining clear engagement pathways to ensure effective communication and collaboration. This work requires a structured approach to categorize stakeholders by priority levels, aligning outreach strategies with organizational goals and operational needs, while ensuring that each segment receives tailored interaction frameworks designed to foster participation and alignment. The effort is positioned as a subcontract under NASA Shared Services Center, with performance centered in Greenbelt, Maryland, and is governed under NAICS code 541611 for management consulting services. The solicitation was posted on July 10, 2026, with response submissions due by July 15, 2026, indicating a tight window for proposal development. The requirement emphasizes precision in audience segmentation and strategic engagement planning, with the successful contractor expected to deliver a dynamic, actionable matrix that informs ongoing initiatives and supports scalable community engagement across NASA programs.