Strategic Communications Planning

The contract titled Strategic Communications Planning under MiLEAP in Michigan seeks to develop comprehensive communications strategies that align with the state’s higher education priorities. This includes creating detailed audience segmentation, crafting targeted messaging frameworks, and designing actionable campaign roadmaps to effectively reach and engage key stakeholders across the higher education sector. The work will require a nuanced understanding of state-level educational goals and the ability to translate those into cohesive, data-driven communication plans that span multiple platforms and demographic groups. This is a subcontract opportunity with a NAICS code of 541611, indicating it falls under management consulting services, and is open for response until August 4, 2026. The solicitation was posted on July 21, 2026, and all proposals must be submitted by the stated deadline. While specific performance locations and point of contact details are not provided, the work is intended to support Michigan’s broader strategic objectives in higher education communications and is accessible through the official MiLEAP portal. Interested parties must ensure their submissions address the full scope of strategic planning requirements as outlined in the solicitation.