MiLEAP focuses on the strategic communication, marketing, and public outreach efforts for the State of Michigan, with a specific emphasis on OHE marketing initiatives. The agency's core mission involves driving public awareness and stakeholder engagement through comprehensive brand development, audience insights, and multi-channel communication campaigns.
MiLEAP is a government agency with procurement activity across contracts, awards, and contractors.
Spending trends, top contractors, industry breakdown, and recent contract activity.
AI Mission Profile
MiLEAP focuses on the strategic communication, marketing, and public outreach efforts for the State of Michigan, with a specific emphasis on OHE marketing initiatives. The agency's core mission involves driving public awareness and stakeholder engagement through comprehensive brand development, audi...
MiLEAP focuses on the strategic communication, marketing, and public outreach efforts for the State of Michigan, with a specific emphasis on OHE marketing initiatives. The agency's core mission involves driving public awareness and stakeholder engagement through comprehensive brand development, audience insights, and multi-channel communication campaigns. Key priorities include the execution of strategic communications planning, digital and social media management, and the implementation of data-driven performance analytics to measure outreach effectiveness.
Procurement patterns indicate a heavy reliance on professional services related to marketing and management consulting. The agency frequently procures specialized services for media placement, advertising fulfillment, public relations, and market research. Contract structures include both direct solicitations for large-scale marketing efforts and subcontracts for niche creative and analytical deliverables.
Industry preferences are concentrated in the professional, scientific, and technical services sector. Primary NAICS categories include administrative management and general management consulting, advertising agencies, and graphic design. The agency seeks vendors capable of providing a full spectrum of creative services, from initial brand development and audience polling to final media outreach and reporting.
MiLEAP operates as an organization within the state government of Michigan. Its procurement activity is characterized by the use of solicitations and subcontracts to acquire high-level strategic and creative expertise to support state-level initiatives.
Recent MiLEAP Contracts
The latest contract opportunities posted by MiLEAP, including active solicitations and recent awards.
Senate-confirmed and senior-executive posts at MiLEAP and its sub-agencies, as published in the OPM Plum Book. These are leadership positions, not total employees.
Leadership posts
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Filled
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Vacant
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Acting officials
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No senior leadership posts resolved to this agency yet
Recent MiLEAP Contracts
The latest contract opportunities posted by this agency, including active solicitations and recent awards.