Digital and Social Media Campaign Management

The contract seeks a contractor to plan, execute, and optimize paid and organic digital marketing campaigns across social media platforms, search engines, and websites with the explicit goal of reaching Michigan residents. The work is classified as a subcontract under NAICS code 541850, which covers advertising services, and is being managed by MiLEAP, an entity under the state of Michigan. The campaign efforts must be strategically aligned to drive engagement and outcomes within the state’s population, leveraging data-driven methods to refine targeting and performance over time. No specific city or postal address is provided for performance or agency location, indicating the work may be conducted remotely as long as the target audience is Michigan-based. The solicitation opened on July 21, 2026, with a response deadline of August 4, 2026, giving potential bidders approximately two weeks to submit proposals. The contract posting is accessible through Michigan’s state procurement portal, and while no set-aside or small business preference is indicated, the subcontract nature suggests the winning vendor will likely be part of a larger program or initiative. There is no designated point of contact listed, so inquiries may need to be directed through the provided online portal. Success in this contract will depend on the ability to demonstrate proven experience in managing multi-channel digital campaigns tailored to state-level audiences, with measurable results tied to reach, engagement, and conversion metrics within Michigan.