Social Media Management & Influencer Outreach (Korea)

The contract seeks a subcontractor to manage ongoing social media activities and coordinate with Korean travel influencers to enhance engagement and raise awareness of Hawaii as a premier tourist destination. The work involves creating and implementing content strategies tailored to Korean audiences, leveraging influencer partnerships to amplify visibility, and ensuring consistent brand messaging across platforms. The goal is to drive increased tourism from South Korea by cultivating authentic, culturally resonant narratives that highlight Hawaii’s unique experiences and attractions. The solicitation is classified under NAICS code 541850 for advertising and related services and is posted by the Hawaii Department of Business, Economic Development, and Tourism. The contract is not subject to a specific set-aside and is open to qualified subcontractors who can demonstrate experience in international social media marketing and influencer outreach, particularly within the Korean market. Proposals must be submitted by August 15, 2026, with performance expected to begin shortly after award, focusing on measurable outcomes such as follower growth, engagement rates, and increased destination traffic from Korea.