Hawaii Tourism Destination Brand Marketing Service for Korea MMA

The Hawaiʻi Tourism Authority is seeking a qualified contractor to provide comprehensive destination brand marketing services focused exclusively on leisure travel in the Korea Major Market Area, excluding all Meetings, Conventions & Incentives (MCI) activities. The contract, solicited under P27000067, is a fixed-price, best-value procurement with a total not-to-exceed value of $2,950,000, spanning from September 15, 2026, through December 2029 in three distinct periods: $900,000 for the initial 16-month phase, $650,000 for the second year, and $1,400,000 for the third year, with subsequent periods subject to funding availability. Proposals must be submitted electronically via the HIePRO portal by August 14, 2026, at 2:00 PM HST, and are structured into two parts—a 50-page technical proposal and a separate administrative packet—including mandatory attachments such as a Brand Marketing Plan, Budget Plan Worksheet, Activity Measures Worksheet, Conflict of Interest Disclosures, and a Certification of Vendor Compliance through Hawai‘i Compliance Express. Evaluation is based on a 100-point scale, with equal weighting (35 points each) given to the firm’s overall capabilities and qualifications of personnel and the quality of the proposed Brand Marketing Plan, with the remaining 30 points allocated to demonstrated familiarity with Hawai‘i’s brand and cultural products. Offers must include a 100% dedicated Project Manager based in Korea and require biannual in-person attendance in Hawaiʻi, with all deliverables adhering to state standards for Hawaiian orthography, accessibility compliance under ADA and Section 508, and cultural integrity. The contract prohibits subcontracting without prior written consent, requires tax clearances from both state and federal authorities for any subcontractors, and mandates strict conflict of interest disclosures, including attestation that the offeror did not participate in developing the solicitation requirements. Performance will be assessed by the State of Hawaiʻi, which retains sole authority for acceptance and evaluation, with all submissions subject to a 100MB file size limit and strict formatting requirements, including single-column, 12-point font, English-language documents in PDF or Excel format. No physical packaging or military standards apply, as this is a service-based procurement governed by state procurement laws under HRS Chapter 1