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Hawaii Tourism Destination Brand Marketing Service for Korea MMA

Active

P27000067State & Local

Response Deadline08/15/2026, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Hawaii → Department of Business, Economic Development, & TourismView Agency

NAICS

N/A

Place of Performance

HI, US

Set-Aside

NONE

Documents

(14)

ATTACHMENT 04 Offeror Check List_MMA.docx

DOCX

ATTACHMENT 06 Corporate Resolution.docx

DOCX

ATTACHMENT 07 Standard Qualifications Questionnaire for Offerors_State Version.docx

DOCX

ATTACHMENT 05 Proposal Transmittal Letter.docx

DOCX

ATTACHMENT 11 Confidential Information List if applicable.docx

DOCX

ATTACHMENT 03 Subcontractor References if applicable.docx

DOCX

ATTACHMENT 01 Budget Plan Worksheets.xlsx

XLSX

ATTACHMENT 09 Contractor References.docx

DOCX

HTA RFP 27 04 Korea MMA Addendum 1_FINAL 072426.pdf

PDF

HTA RFP 27 04 Hawaii Tourism Destination Brand Mktg Svcs Korea MMA FINAL 071526.pdf

PDF

ATTACHMENT 10 Partnership Opportunities.docx

DOCX

ATTACHMENT 02 Activity Measures Worksheet.xlsx

XLSX

ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdf

PDF

AG-008 103D General Conditions (1.10.23)

PDF•general-conditions

AI Contract Breakdown

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Timeline

PhaseSolicitation

PostedJul 15

Solicitation

Response DeadlineAug 15

Submission deadline

Response Deadline

08/15/2026, 12:00:00 AM UTCin 21 days

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Organization & Contact Information

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AgencyHawaii → Department of Business, Economic Development, & Tourism

Contacts1 person available

OfficeHI, US

Organization / Agency

Hawaii → Department of Business, Economic Development, & Tourism

View Agency Profile

Office AddressHI, US

Contacts

Tracey Fermahin

contact@example.gov

+1 (555) 000-0000

Full Description

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The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing The Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the Korea Major Market Area. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.

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RFP 27 05 Hawaii Tourism Destination Brand Marketing Europe MMA

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Marketing & Communications Strategy for Cruise TourismThe contract seeks to develop comprehensive marketing strategies and campaign materials aimed at positioning Hawai‘i as a top-tier cruise destination, fully aligned with the 'Hawai‘i Stays With You' brand identity and cultural messaging principles. The work will focus on creating compelling content and communication efforts that resonate with target audiences, emphasizing authentic cultural experiences and the unique appeal of Hawai‘i’s island communities to cruise travelers. All deliverables must adhere strictly to established brand guidelines and reflect deep respect for Native Hawaiian traditions and values. This is a subcontract under the Department of Business, Economic Development, & Tourism’s Hawaii office, classified under NAICS code 541810 for advertising and related services. The solicitation was posted on July 10, 2026, with proposals due by August 12, 2026. Performance will occur in Hawai‘i, supporting statewide tourism goals through strategic outreach and coordinated marketing initiatives designed to increase cruise visitation while preserving the integrity of local culture and environment. There is no set-aside classification indicated, and the contract is open to qualified subcontractors capable of executing culturally grounded, results-driven marketing campaigns.

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Cruise Market Strategic Planning & Stakeholder EngagementThe contract seeks to provide strategic guidance on Hawai‘i’s cruise market by developing and implementing a comprehensive plan that aligns with the state’s tourism and economic goals. The selected contractor will act as a central liaison among international cruise shipping lines, national tourism organizations, and local port authorities to foster collaboration, address operational challenges, and enhance the overall cruise experience for visitors while supporting sustainable growth. This engagement is critical to strengthening Hawai‘i’s position in the global cruise industry and ensuring that all stakeholders are aligned on priorities such as environmental stewardship, community impact, and economic benefits. The contractor will be responsible for delivering actionable recommendations that influence policy, investment, and stakeholder relationships, with a focus on long-term market development. Work will center on analyzing current trends, identifying opportunities for expansion or improvement, and facilitating communication between diverse parties with varying interests. The solicitation is issued as a subcontract under NAICS code 541611 for management consulting services, with responses due by August 12, 2026. The contract is administered by the Hawai‘i Department of Business, Economic Development, and Tourism and will directly influence the future trajectory of cruise tourism in the state.

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Administrative Management and General Management Consulting Services

POSTED

DEADLINE