Digital Media Buying & Placement Services

The contract seeks a vendor to execute digital media buying and placement services across major platforms including Google Ads and social media channels, with responsibilities encompassing bid management, ad placement, and real-time optimization to maximize campaign performance. The work involves ongoing adjustments to targeting, budgets, and creative delivery based on performance data to ensure efficient use of advertising spend and achievement of outreach objectives. The contract is classified as a subcontract under NAICS code 541850, which pertains to advertising services, and is issued by the Mississippi Department of Wildlife, Fisheries and Parks through its agency office in Mississippi. The solicitation was posted on June 19, 2026, with a response deadline of July 24, 2026, indicating a five-week window for interested parties to submit proposals. The place of performance and point of contact details are unspecified, suggesting flexibility in operational location and direct communication may be established post-award. The contract does not indicate any set-aside provisions or specific small business preferences. Interested vendors must be prepared to demonstrate proven experience in managing complex digital ad campaigns, accessing platform APIs, and delivering measurable outcomes in a public sector environment.