Advertisement Services Districtwide

Ysleta Independent School District is soliciting proposals under solicitation number 226016RFP-Informal for districtwide advertising services to support communications, student recruitment, and promotional campaigns. The scope of work encompasses a wide range of traditional and digital media, including television, radio, social media, outdoor billboards, and programmatic advertising with specific requirements for audience targeting and performance reporting. Awards will be made to multiple vendors on an incremental basis throughout the solicitation period, with proposals accepted until August 31, 2030. The contract period of performance is effective from September 1, 2026, through August 31, 2030. Evaluation is based on best value, with the highest weight given to purchase price at 40 points, followed by vendor reputation and quality at 25 points, and the extent to which services meet district needs at 25 points. Pricing is structured as percentage discounts from the vendor's standard price lists. Vendors must comply with rigorous legal and regulatory requirements, including the Texas Education Code pre-employment affidavit, Form 1295 for interested parties, and FEMA and EDGAR compliance for federal funding. Additionally, vendors must adhere to strict data sharing terms and conditions to ensure the security of personal information and maintain records for four years following the provision of services.