Advertisement Services Districtwide

Ysleta Independent School District has issued solicitation 226016RFP-Informal for districtwide advertisement services to support communications, student recruitment, and promotional campaigns. The contract period runs from September 1, 2026, through August 31, 2030, with awards being made to multiple vendors on an incremental basis throughout the solicitation period. The scope of work encompasses a wide range of traditional and digital media platforms, including television, radio, streaming/OTT, outdoor, print, social media, and websites. Specifically, vendors are expected to provide programmatic advertising, audience targeting, and detailed campaign performance reporting regarding reach, impressions, and engagement. Pricing is structured around providing percent discounts from the vendor's standard catalog or price list across various advertising categories. Proposals must be submitted electronically via the District's E-Bid system by the final deadline of August 31, 2030, though an initial bid closing is scheduled for July 9, 2026. Evaluation is based on a best value determination rather than price alone, with weighted factors including purchase price (40 points), vendor reputation and quality (25 points), meeting district needs and long-term costs (25 points), past performance (3 points), and other relevant factors. Compliance requirements are extensive, including the submission of a Pre-Employment or Pre-Service Affidavit, Conflict of Interest Questionnaire, and Certificate of Interested Parties. Vendors must also adhere to strict data sharing terms and conditions, FEMA compliance for funding, and Texas-specific legal requirements regarding nondiscrimination and business registration. All records related to the contract must be retained for four years following the provision of services.