Digital Advertising and Media Buying

The contract seeks a subcontractor to plan, execute, and optimize paid digital advertising campaigns across search, social, and display platforms with the primary goal of increasing tourism engagement. The work involves strategic media buying and performance-driven campaign management to ensure maximum reach and impact across digital channels targeting potential visitors. All activities must align with broader objectives to promote tourism in Texas, requiring expertise in analytics, audience segmentation, budget allocation, and campaign optimization across multiple platforms. This solicitation, issued under NAICS code 541850 for Advertising Services, is classified as a subcontract and was posted on May 18, 2026, with a response deadline of June 5, 2026. The contracting agency is the Governor’s Executive office within the State of Texas, though no specific office address or point of contact details are provided. The place of performance is not defined beyond the state level, indicating the work may be conducted remotely or statewide. Interested parties must submit proposals through the provided Texas SmartBuy portal link before the deadline to be considered for award.