This Government Contract opportunity from Michigan was posted on May 13, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Media Buying & Programmatic Advertising
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
The contract titled Digital Media Buying & Programmatic Advertising involves the execution of targeted digital media campaigns across multiple platforms including Google Ads, social media channels, programmatic networks, and display advertising networks. The scope includes comprehensive bid management, ongoing A/B testing of creatives and targeting parameters, and continuous performance optimization to maximize return on ad spend and meet defined key performance indicators. All work must be executed with precision and data-driven decision-making to ensure efficient allocation of budget and improved audience engagement across the digital ecosystem. This subcontract is issued by the City of Detroit under NAICS code 541850 for advertising services and is posted with a response deadline of June 9, 2026. The opportunity is open for submission through the BonfireHub platform, with no specific set-aside designation or additional organizational type restrictions noted. Performance is expected to align with the City’s broader digital communication goals, though no designated place of performance or point of contact is provided in the available data. Bidders must demonstrate proven experience in managing large-scale programmatic buys and optimizing campaigns in highly competitive digital environments.
General Info
Place of Performance
MI, USASet-Aside
Documents
This scope was carved out of 547742.
The full solicitation package (6 documents), including the RFP, is on the prime solicitation, not on this scope.
Media Strategist, Planning and Buying (Grant Funding)
AI Contract Breakdown
Uniform Contract FormatNo documents to break down
The breakdown needs solicitation documents. None were found from this contract's source.
Timeline
Submission Closed
Organization & Contact Information
Full Description
More opportunities from Michigan → City Of Detroit
Same awarding agency
Earlier notices in this NAICS code
Posted before this notice, open and closed
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