RFP 9139 Outdoor Digital Billboards

Bowling Green State University is soliciting proposals from qualified firms to lease university-owned land for the design, construction, and operation of one or more digital billboards. The primary objective of this initiative is to maximize commercial advertising revenue for the university. Potential sites include locations along I-75 and within the City of Bowling Green. The selected provider will be responsible for obtaining all necessary governmental permits, zoning approvals, and engineering certifications, while the university retains final approval authority over all physical designs and advertising content to ensure alignment with institutional policies and reputational standards. Proposals must be submitted electronically via the Bid Express platform by December 4, 2026, with the resulting contract expected to commence in May 2027. Submissions must include a comprehensive financial plan detailing land lease payment structures, anticipated university revenue, and any additional incentives such as signing bonuses or student internships. Additionally, the provider must guarantee the university priority access to the billboards for emergency and public safety communications. Evaluation factors include the firm's industry experience, key personnel, proposed technical specifications, and a detailed separation of responsibilities matrix. All communications regarding this solicitation must be directed exclusively to Jacob Konecny.