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Large Digital Advertising Screen Leckwith Interchange

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ERFX1008952International

Contract Overview

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Cardiff Council is seeking a marketing partner to install and manage large digital advertising screens at the Leckwith Interchange. The selected partner will be responsible for the full cost of installation and the subsequent sale of advertising space to create a sustainable annual income stream, which will be used to support corporate activities and localized improvements. The contract is structured as an open competition, with a particular suitability for small and medium-sized enterprises as well as voluntary, community, and social enterprises. The contract is awarded for an initial term of 10 years, estimated to run from January 25, 2027, to January 24, 2037, with an option to extend for two additional 12-month periods. Award decisions will be based on a weighted evaluation consisting of price at 75 percent, quality of response at 20 percent, and community wellbeing benefits at 5 percent. Interested parties must submit their tenders electronically via the Proactis etendering portal by December 4, 2026.

General Info

Cardiff Council seeks a partner to install and manage digital advertising screens.

Place of Performance

GBR

Set-Aside

NONE

Documents

1
PDF, High priority: read this firstrfp
High

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Timeline

PhaseSolicitation
Posted

Solicitation

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Organization & Contact Information

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AgencyCardiff Council
Contacts1 person available
OfficeN/A
Organization / AgencyCardiff Council
Office AddressN/A
Contacts

Full Description

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The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. The City of Cardiff Council through this contract seeks procurement of a marketing partners for Leckwith Interchange. The partner will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods.

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