Media Planning and Buying Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
AI Contract Overview
Texas A&M University is seeking qualified vendors to provide comprehensive media planning and buying services across digital, social, print, and programmatic platforms. The contract requires strategic development and execution of media plans that include precise audience targeting, media mix modeling, ad placement optimization, and continuous performance tracking. vendors must deliver transparent reporting on media expenditure and return on investment to ensure accountability and effectiveness. The solicitation is structured as a subcontract under NAICS code 541850 and was posted on July 15, 2026, with proposals due by August 14, 2026. All work is expected to support the university’s broader communication and outreach goals through data-driven media strategies.
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