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Enrollment Marketing & Advertising Services

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TAMU-TAMU-RFP-26-5064State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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Texas A&M University’s Mays Business School is seeking qualified vendors to deliver comprehensive marketing, branding, and advertising services focused on enhancing enrollment for its graduate programs. The solicitation, identified as TAMU-RFP-26-5064, requires proposers to provide detailed service plans and pricing that align with institutional goals, with an emphasis on creative, multi-channel strategies that drive lead conversion and differentiate the school within the competitive higher education landscape. Proposals must be submitted by August 14, 2026, via the AggieBid portal or email, and must include a fully executed Execution of Offer, a State of Texas Subcontracting Plan, a sample insurance certificate naming the university system as additional insured, and a Non-Collusion Affidavit. Electronic submissions in Microsoft Office or PDF format are preferred, and all documents must be complete and properly formatted to avoid disqualification. The award will be made based on best value, not lowest price, weighing equally factors such as understanding of the university’s culture, proven expertise in enrollment marketing, ability to deliver innovative creative solutions, and overall quality of the proposed approach. The contract may extend up to five years, with an anticipated start date of November 1, 2026, and includes provisions for renewal, termination due to funding loss, and strict compliance with Texas state laws and university policies. Vendors must be authorized to do business in Texas, maintain primary, non-contributory insurance with waiver of subrogation, and certify compliance with Texas executive orders prohibiting boycotts of Israel and certain energy companies. Additionally, contractors must adhere to the Texas Public Information Act, retain records for seven years post-contract, and are prohibited from using the university’s branding without prior written consent. Subcontracting is permitted only under a vetted VetHUB Subcontracting Plan for Texas-certified Veteran-Owned or Historically Underutilized Businesses, and vendors must disclose any past legal or financial issues. All proposal preparation costs are borne by the respondent, and late or incomplete submissions will not be considered under any circumstances.

General Info

Texas A&M seeks vendor for graduate enrollment marketing services via RFP-26-5064, due August 14, 2026, with five-year contract potential.

Agency

Texas A&M UniversityView Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

Not specified

Set-Aside

NONE

Documents

(4)

Attachment A - State of Texas Subcontracting Plan

PDF•subcontracting-plan

Texas A&M RFP 26-5064 Enrollment Marketing & Advertising Services

PDF•rfp

Attachment B - Draft Services Agreement

PDF•contract-document

TAMU-RFP-26-5064 Enrollment Marketing & Advertising Services

PDF•rfp

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Timeline

PhaseSolicitation
Posted

Solicitation

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyTexas A&M University
Contacts1 person available
OfficeN/A
Organization / Agency
Texas A&M University
View Agency Profile
Office AddressN/A
Contacts
Cherise Toler
contact@example.gov

Full Description

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RFP Description: Texas A&M University’s Mays Business School (“Texas A&M” or “Mays Business School”) is seeking proposals from qualified respondents to provide marketing, branding, and advertising services for enrollment/graduate programs at Texas A&M University’s Mays Business School. Responses to this Request for Proposal (RFP) shall include detailed proposed services and price quotations that meet the university's requirements as specified herein. Proposals must be comprehensive, covering all necessary elements – both stated and implied – to support Mays Business School’s marketing, branding, and advertising campaign initiatives. This RFP includes a range of specifications and requirements and is not meant to be restrictive or vendor specific. Responding vendors shall propose services that meet or exceed the requirements set forth in this RFP. It is the intent of Mays Business School to make an award determined to be the best value for the university in accordance with the evaluation criteria specified herein. The preferred start date for services is on or before November 1, 2026. By submitting responses, each respondent certifies that it understands this RFP and has full knowledge of the scope, nature, quality, and quantity of the work to be performed, the detailed requirements of the services to be provided, and the conditions under which the services are to be performed. Each respondent also certifies that it understands that all costs relating to preparing and responding to this RFP will be the sole responsibility of the Respondent. RESPONDENTS ARE CAUTIONED TO READ THE INFORMATION CONTAINED IN THIS RFP CAREFULLY AND TO SUBMIT A COMPLETE RESPONSE TO ALL REQUIREMENTS AND QUESTIONS AS DIRECTED. Pre-Proposal Conference A pre-proposal conference is scheduled for July 22, 2026 @ 11:00 a.m. CST. The pre-proposal conference will be held virtually via Microsoft Teams. Vendors are highly encouraged to attend, but attendance is not mandatory. Email Cherise Toler at ctoler@tamu.edu with your company name to RSVP and obtain a copy of the meeting link. Tentative Timeline: Pre-Proposal Conference……….…………………………………………………July 22, 2026 @ 11:00 a.m. CST Deadline for Questions……………………………………………………………..July 31, 2026 @ 5:00 p.m. CST Posting mailing Addendum and Response to Inquiries ……………………….…August 7, 2026 @ 5:00 p.m. CST Deadline for Receipt of Proposal………………………………………………. August 14, 2026 @ 5:00 p.m. CST Final Candidate Proposal Presentations……………………………………………...……August -September 2026 Award………………………………………………………………………………………………..September 2026 Formal Execution of Agreement (Projected) …………………………………………...…………. November 2026 4.1 Submittal Instructions 4.1.1 Proposals including Execution of Office (Section 6) must be signed by Respondent’s company official authorized to commit such proposals. Failure to sign the Execution of Offer will be basis for proposal disqualification. 4.1.2 Complete proposals may be submitted either USPS, express mail or electronically utilizing the following electronic options. Electronic submittals are preferred. Electronic signatures are acceptable. Option 1 AggieBid (https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=TAMU) – One (1) electronic copy submitted via our electronic bid system. Respondents are required to register as a vendor within system. If you need assistance with vendor registration, please reach out to Jaggaer Supplier Support or call 800.233.1121. Option 2 Email - One (1) Electronic Copy submitted via email to tamuaggiebid@tamu.edu with the subject line “TAMU-RFP-26-5064; Enrollment Marketing & Advertising Services – (CJT)” All electronic copies must either be in Microsoft Office software or Adobe Portable Document Format (PDF). All image files must be in one of the following formats: .jpg, .gif, .bmp, or .tif. We prefer image files to already be inserted as part of a document such as a PDF. 4.1.3 An unreadable electronic copy due to incorrect format may reflect negatively on your proposal. Late responses properly identified will be returned to Respondent unopened. Late responses will not be considered under any circumstances. Texas A&M shall not be responsible for failure of electronic equipment or operator error. Contact for Inquiries For questions regarding this Invitation for Bid (IFB), contact the Buyer at ctoler@tamu.edu

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