Executive Council - Notice of Planned Procurement - Executive Council- Notice of Planned Procurement-Integrated Media Planning and Buying

The Government of Alberta is preparing to procure Integrated Media Planning and Buying Services through a forthcoming solicitation under AB-2026-05428, with a vendor engagement session scheduled for August 6th, 2026, to provide market input and clarify expectations. This initiative seeks a comprehensive, coordinated approach to managing advertising activities across multiple media channels, emphasizing strategic planning, media buying, optimization, and performance reporting to ensure consistent messaging, fiscal efficiency, and measurable public outcomes. The session is voluntary and non-binding, designed solely to foster transparency and gather industry feedback to shape a competitive, innovative, and value-driven procurement strategy without granting any participant an advantage in future bidding. Interested suppliers are encouraged to participate to better understand the government’s objectives, navigate media landscape challenges, and contribute to shaping a fair and effective procurement process. The procurement is led by the Executive Council, with Ajibola Hassan, Senior Category Specialist, serving as the primary point of contact via exc.cmd@gov.ab.ca. While no NAICS code or set-aside details are specified, the effort is focused on Alberta-wide implementation, with all performance expected to occur within the province. The solicitation will be formally released following this engagement phase, and all relevant details, including the virtual meeting link, are available through the official Alberta purchasing portal. Participation in the session does not obligate attendance in the RFP process but offers a valuable opportunity for suppliers to align their capabilities with the government’s goals and refine their approach ahead of the formal competition.