This Solicitation opportunity from New York was posted on June 18, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Strategic Digital Marketing Services
Contract Overview
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The State University of New York College of Technology at Alfred (Alfred State) has issued a Request for Proposal to engage a qualified digital marketing agency capable of delivering strategic digital marketing services aimed at enhancing the college’s online presence and increasing undergraduate enrollment. The selected partner should possess proven experience in developing, executing, and monitoring digital advertising campaigns specifically tailored for higher education recruitment, with an emphasis on lead generation and conversion strategies that directly contribute to enrollment growth. The contract, titled "Strategic Digital Marketing Services," is set for a three-year period with the possibility of two additional one-year extensions, and it covers all counties within New York State. The procurement process emphasizes diversity and inclusion, with specific goals for minority-owned (16%) and women-owned (14%) subcontracting, although it is not set aside for service-disabled veterans. The project’s estimated contract value ranges from $500,000 to $2,000,000. Proposals are due by July 23, 2024, at 3:00 PM. The agency overseeing this solicitation is part of the SUNY system, and interested vendors can find additional details and respond via the provided online link. The contract aims to foster innovative, results-driven digital marketing solutions that align with Alfred State’s strategic enrollment objectives across all New York State counties.
General Info
Place of Performance
NY, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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