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This Solicitation opportunity from New York was posted on June 18, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Strategic Digital Marketing Services

Closed
24-1435TSState & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541410
SLED
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POSTED

9 days ago

DEADLINE

in about 1 month
NAICS: 541410
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POSTED

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DEADLINE

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AI Contract Overview

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The State University of New York College of Technology at Alfred (Alfred State) has issued a Request for Proposal to engage a qualified digital marketing agency capable of delivering strategic digital marketing services aimed at enhancing the college’s online presence and increasing undergraduate enrollment. The selected partner should possess proven experience in developing, executing, and monitoring digital advertising campaigns specifically tailored for higher education recruitment, with an emphasis on lead generation and conversion strategies that directly contribute to enrollment growth. The contract, titled "Strategic Digital Marketing Services," is set for a three-year period with the possibility of two additional one-year extensions, and it covers all counties within New York State. The procurement process emphasizes diversity and inclusion, with specific goals for minority-owned (16%) and women-owned (14%) subcontracting, although it is not set aside for service-disabled veterans. The project’s estimated contract value ranges from $500,000 to $2,000,000. Proposals are due by July 23, 2024, at 3:00 PM. The agency overseeing this solicitation is part of the SUNY system, and interested vendors can find additional details and respond via the provided online link. The contract aims to foster innovative, results-driven digital marketing solutions that align with Alfred State’s strategic enrollment objectives across all New York State counties.

General Info

Place of Performance

NY, USA

Set-Aside

NONE

Documents

1
PDF, High priority: read this firstrfp
High

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyState University of New York (SUNY)
Contacts1 person available
OfficeN/A
Office AddressN/A
Contacts
Timothy SortoreAVP Finance and Management

Full Description

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This Request for Proposal (RFP) is issued by The State University of New York College of Technology at Alfred (Alfred State or ASC) to solicit proposals from qualified digital marketing agencies to provide strategic digital marketing services. Alfred State is looking for a partner to help us enhance the College’s online presence, engage with target audiences effectively, and achieve our business and enrollment objectives through innovative and results-driven digital marketing strategies. We are seeking a partner that has demonstrated experience developing, deploying and tracking digital advertising campaigns for higher education undergraduate student recruitment with specific focus on lead generation and conversion that drives enrollment.    RFP # 24-1435TS is attached Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 16% Women Owned Sub-Contracting Goal: 14% Due date:07/23/2024 3:00 PM Contract term: Three Year Contract with two one year extensions County(ies): All NYS counties Location: Alfred State College Business entities awarded an identical or substantially similar procurement contract within the past five years: None

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