This Government Contract opportunity from California was posted on May 1, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Strategic Marketing & Branding Consultant
Contract Overview
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AI Contract Overview
The contract seeks a Strategic Marketing & Branding Consultant to develop and execute a comprehensive marketing strategy aimed at broadening visitation to the region by moving beyond its traditional wine-focused identity. The consultant will be responsible for redefining brand positioning, crafting compelling messaging, and directing creative elements that appeal to diverse traveler segments, with the goal of increasing overall tourism and economic impact. This effort requires a deep understanding of market trends, consumer behavior, and destination marketing to create a compelling narrative that showcases the area’s full range of attractions beyond viticulture. The opportunity is structured as a subcontract under the Community Development Department of California, with a solicitation posted on May 1, 2026, and responses due by May 15, 2026. The North American Industry Classification System code 541810 indicates the work falls under advertising and related services, emphasizing the need for professional expertise in integrated marketing communications. Performance of the contract will take place in an unspecified location within California, and while no point of contact is listed, the project can be accessed via the provided public procurement portal link. The contract does not specify a set-aside status or organizational type requirements, leaving eligibility open to qualified vendors capable of delivering strategic branding and marketing execution at a high level.
General Info
Place of Performance
CA, USASet-Aside
Documents
This scope was carved out of 2025-RFP-087.
The full solicitation package (7 documents), including the RFP, is on the prime solicitation, not on this scope.
Napa Tourism Improvement District (TID) Destination Marketing Services
AI Contract Breakdown
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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