This Solicitation opportunity from California was posted on May 1, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Napa Tourism Improvement District (TID) Destination Marketing Services

Closed

2025-RFP-087State & Local

Submission Closed05/15/2026, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 561591

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AI Contract Overview

The contract concerns the Napa Tourism Improvement District (TID) Destination Marketing Services managed by the City of Napa, a charter city in Napa County with an estimated population of 80,000. Destination marketing is primarily funded through the Napa Valley Tourism Improvement District (NVTID), which collects a 2% tax on overnight stays at Napa County lodging establishments. A portion of these funds is allocated to Visit Napa Valley (VNV), the official regional destination marketing organization, while the City of Napa receives a dedicated share for its own Tourism Improvement District efforts. The Napa TID uses these funds to drive local marketing initiatives under the DoNapa brand and supports grants for events and projects that enhance visitor experiences, aiming to boost longer stays and repeat visitation. The annual budget for the Napa TID is over $1 million, with the largest portion—ranging between $600,000 and $850,000—dedicated to marketing expenditures. These allocations may vary each fiscal year based on revenue projections and actual income. Governance of the Napa TID is managed by the Local Governing Committee (LGC), which is composed of seven members, including representatives from the lodging industry, the City of Napa, and at-large representatives from destination marketing or visitor-serving organizations. The LGC operates under the City’s authority and meets monthly to oversee and approve marketing strategies and initiatives that align with tourism and economic development objectives. A contracted Marketing Manager is responsible for executing these marketing efforts day-to-day under the guidance of the LGC. The City’s Economic Development Division coordinates the Napa TID’s activities and supports the committee’s work. Key contacts for the contract are the Economic Development Program Coordinator and the Deputy City Manager. Additional resources related to the district’s governance, marketing plans, and promotional platforms such as DoNapa.com are available to provide context and support for applicants responding to the solicitation.

General Info

Napa TID manages $1M+ funds from 2% lodging tax for marketing, governance by seven-member committee.

Agency

California → Community Development Department

NAICS

561591 - Convention and Visitors Bureaus

Place of Performance

CA, USA

Set-Aside

NONE

Documents

City of Napa Professional Services Agreement 2024-08-29

contract-document

High

City of Napa Services Agreement (General) 2024-08-29

contract-document

High

City of Napa Services Agreement (General) 2024-08-29

contract-document

High

RFP Pricing Table

3 pages · rfp

High

City of Napa Services Agreement (Limited)

7 pages · contract-document

Low

City_of_Napa_TID_Tourism_Strategic_Marketing_Plan.pdf

Napa Tourism Improvement District _TID_ Destination Marketing Services.pdf

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMay 1

Solicitation

Response DeadlineMay 15

Deadline has passed

Submission Closed

05/15/2026, 12:00:00 AM UTC

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Organization & Contact Information

AgencyCalifornia → Community Development Department

Contacts2 people available

OfficeNapa, CA, 94558, USA

Organization / AgencyCalifornia → Community Development Department

Office AddressNapa, CA, 94558, USA

Contacts

Jennifer OwenEconomic Development Program Coordinator

contact@example.gov

+1 (555) 000-0000

Molly RattiganDeputy City Manager

contact@example.gov

+1 (555) 000-0000

Interested Companies (43)

Asterix GroupNapa, CA

DestinationiQBuena Vista, CO

AlwaysOn DigitalGarden City, NY

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Full Description

The City is a charter city located in Napa County, with an estimated population of 80,000. Additional information about the City is available online at www.cityofnapa.org . Destination marketing efforts are funded through the Napa Valley Tourism Improvement District (NVTID), which was established in 2010 and renewed in 2025 for another ten-year term. The NVTID is supported by a 2% tax on overnight stays at all lodging establishments throughout Napa County. A portion of the funds generated through the NVTID is allocated to Visit Napa Valley (VNV), the official destination marketing organization for Napa County. VNV leads regional marketing and promotional efforts that benefit the entire valley, including the City of Napa, and serves as a key partner in amplifying the area's tourism brand across domestic and international markets. The City of Napa receives a dedicated share of NVTID funds generated by lodging properties within the City, which are directed to the City of Napa Tourism Improvement District (Napa TID). The Napa TID focuses on local marketing efforts specific to the City of Napa. The Napa TID's marketing initiatives are carried out under the DoNapa brand, which serves as the City's tourism identity and primary promotional platform. In addition to the destination marketing, the Napa TID provides grants for events, organizations, and projects that enrich the visitor experience—contributing to longer hotel stays and repeat visitation. The Napa TID's overall budget for the past several years has been just over $1 million annually. The largest expenditure within this budget is dedicated to marketing, which has ranged from $600,000-$850,000 total per fiscal year. Marketing allocations may vary annually based on projected and actual revenues. Oversight & Governance The Napa TID is overseen by the Local Governing Committee (LGC), which operates under the authority of the City of Napa. This Committee consists of seven members: five representatives from the local lodging industry one representative from the City of Napa one at-large member representing a destination marketing or visitor-serving entity. There is also a contracted Marketing Manager that supports the implementation of marketing activities. This individual is responsible for understanding the strategic goals of the LGC and managing the day-to-day execution of marketing efforts by the selected agency or contractors. The City's Economic Development Division is responsible for administering and coordinating the work of the Napa TID and its Local Governing Committee. The LGC meets on a monthly basis to review progress, approve initiatives, and ensure alignment with broader tourism and economic development goals. Reference Materials To assist applicants in understanding the broader context and governance of Napa's tourism marketing initiatives, the following resources are available: Napa Valley Tourism Management Plan A comprehensive management document outlining governance structure, marketing services, and historical context of the NVTID. Visit Napa Valley The official destination marketing organization for Napa County: Visit Napa Valley Website City of Napa TID – Local Governing Committee Information on the committee's responsibilities, meeting materials, and background: City of Napa TID Webpage DoNapa Website The official website funded by the Napa TID, featuring event listings, travel guides, and promotional content: DoNapa.com