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This Government Contract opportunity from Massachusetts was posted on July 22, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Strategic Marketing Campaign Development

Closed
State & Local

Contract Overview

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The contract involves developing and executing a strategic marketing campaign to elevate the profile of New Bedford seafood through detailed brand positioning, in-depth audience analysis, and a well-structured campaign rollout plan. The work requires a full-service marketing approach that defines the unique value proposition of the seafood brand, identifies key consumer segments, and designs targeted outreach initiatives to drive awareness and demand. The project is structured as a subcontract under NAICS code 541810, indicating it falls within advertising, public relations, and related services, and is being managed by the Massachusetts Port Authority with a response deadline of August 21, 2026. The scope demands creativity and data-driven insights to effectively communicate the quality and heritage of New Bedford seafood to regional and potentially national markets.

General Info

Develop strategic marketing campaign for New Bedford seafood with brand positioning, audience analysis, and targeted outreach by August 21, 2026.

Agency

Massachusetts → PA - Port AuthorityView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

MA, USA

Set-Aside

NONE

Documents

This scope was carved out of NBPA-FY27-001.

The full solicitation package (28 documents), including the RFP, is on the prime solicitation, not on this scope.

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Proposals from Qualified NBPA-FY27-Marketing Consultants/Entities

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMassachusetts → PA - Port Authority
ContactsNo contacts available
OfficeN/A
Organization / Agency
Massachusetts → PA - Port Authority
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Design and implement a comprehensive marketing strategy to promote New Bedford seafood, including brand positioning, audience analysis, and campaign rollout planning.

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Miguel
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Keith Deutsch
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