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Strategic Marketing Planning & Campaign Management

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Wisconsin → AirportView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

WI, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-RFP-059-PR.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Marketing and Advertising Services for the Dane County Regional Airport

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Timeline

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Response Deadline

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Organization & Contact Information

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AgencyWisconsin → Airport
ContactsNo contacts available
OfficeN/A
Organization / Agency
Wisconsin → Airport
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop and manage integrated marketing campaigns for Dane County Regional Airport, including strategy, audience segmentation, and performance reporting across digital and traditional channels.

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Same NAICS industry code

NAICS: 541810
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Solicitation W912J326QA005 is a request for quotes for a firm-fixed-price contract to provide comprehensive recruiting and retention marketing services for the New Mexico Army National Guard. This total small business set-aside under NAICS 541810 requires the contractor to manage digital advertising, campaign execution, and strategic consulting remotely. The contract consists of a 12-month base period starting September 25, 2026, with four optional one-year extensions, for a total potential duration of 60 months. The established budget parameter for the base year is between $160,000.00 and $190,000.00. The government will award a single purchase order based on a best-value trade-off analysis of technical capability, past performance, and total evaluated price. Technical evaluation focuses on the proposed solution's alignment with the Performance Work Statement, requiring offerors to itemize any omitted tasks. Key personnel requirements include a Program Manager with at least two years of military recruitment marketing experience and an Account Manager with ARNG-specific knowledge. Deliverables include monthly performance reports, quarterly cinema proof of performance reports, and broadcast-ready commercial spots. All quotes must be submitted via email to SFC Amber N. Sena by August 17, 2026, at 4:00 PM MDT, and offerors must maintain active registration in the System for Award Management.
W7NQ Uspfo Activity Nm Arng

POSTED

about 22 hours ago

DEADLINE

in 11 days
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