Undergraduate and Transfer Recruiter Packages

This contract involves a sole-source exemption granted by the Office of the State Comptroller to Niche Com Inc., a platform that offers free services to students during their college search process. The partnership aims to enhance Binghamton University's undergraduate admissions efforts by leveraging Niche’s extensive market presence and targeted marketing tools, including sponsored listings, triggered emails, and remarketing strategies. These features are designed to increase the university’s brand visibility, particularly among prospective students outside New York State, and to support enrollment goals through detailed monthly analytical reports that enable real-time adjustments to marketing strategies. The contract is set to run from March 1, 2024, through February 28, 2026, with an end date of May 10, 2024, for the current advertising campaign. The agreement covers all counties within New York State and is managed by Binghamton University’s Undergraduate Admissions. The contract’s value is estimated to be between $50,000 and $150,000, and it is part of a broader initiative by the State University of New York (SUNY) to enhance recruitment efforts through targeted digital marketing. The primary contact for this procurement is John Gallent, Associate Director of Purchasing at Binghamton University. This procurement is classified under NAICS code 812990, relating to other personal services, and is designated as a single-source award due to Niche’s significant industry market share and unique capabilities.