PS25-RN-097 REQUEST FOR PROPOSALS – VIDEO PRODUCTION SERVICES
ABOUT FCC
FCC is Canada’s leading agriculture and food lender, dedicated to the industry that feeds the world. FCC employees are committed to the long-standing success of those who produce and process Canadian food by providing flexible financing, AgExpert business management software, information and knowledge. FCC provides a complement of expertise and services designed to support the complex and evolving needs of food businesses. As a financial Crown corporation, FCC is a stable partner that reinvests profits back into the industry and communities it serves. For more information, visit fcc.ca.
RFP CONTACT
Ronke Niagwan
Strategic Sourcing Specialist
Farm Credit Canada
procurement@fcc.ca
RFP SCOPE
In 2025, FCC launched an initiative to develop a multi-channel brand activation platform to celebrate the food, land, and people who grow Canada’s future. It aims to support four strategic goals:
Inspire pride across Canada
Attract the next generation of talent
Grow demand in domestic and global markets
Increase investment in Canadian ag and food
The brand that was developed as part of the initiative is “Let’s Grow Canada” in English and “On sort du rang” in French. Let’s Grow Canada is not a campaign, it’s a national movement that unites producers, industry, and Canadians behind a stronger, prouder Canadian ag and food identity. In early 2026 the initiative launched a digital platform at letsgrowcanada.ca / onsortdurang.ca to serve as the online hub for content and storytelling. One of the key channels for telling Canada’s ag and food stories is short-form documentary style video. In fall 2025, FCC completed an initial round of video content capture and production to produce video assets for the launch event, the digital platform, and social media.
FCC is now seeking video production vendors that can deliver video production capabilities to support the ongoing needs of the initiative. FCC intends to broaden its video asset library, with the goal of producing a limited number of short-form documentary style videos and leveraging captured footage for ongoing content creation across social media channels, events and the digital platform. This approach will ensure a steady stream of engaging, high-quality stories that continue to build momentum for the movement and strengthen the visibility of Canadian agriculture and food. FCC recently undertook video production activities in Northern Canada. As future production needs evolve, there may be occasions where filming in northern or remote regions is required; however, such work is not guaranteed.
Proponents can see examples of existing video content at: Stories that Inspire | Let's Grow Canada
Proponent Capabilities
Live Shoot Services
Creative Development
Director & Photographer Representation/Search: Curation of specialized talent tailored to the project’s aesthetic. Art Direction and aesthetic provided on a project-by-project basis.
Comprehensive Treatment Design: Visual and narrative storytelling (including mood boards and shot lists)
Full-Scale Production Management
Integrated Production Oversight: End-to-end management of the project lifecycle, cost tracking, scheduling and real-time budget accountability.
National Crew & Labor Relations: Sourcing vetted professionals (DOPs, Gaffers, Art Directors, drone operators, sound, etc.) across Canada including union.
Canada-wide Location Scouting & Management and handling of municipal filming permits.
Equipment Sourcing: Leveraging vendor relationships for specialized camera, lens, lighting, and grip packages Canada-wide.
Administration
Logistics & travel coordination: Managing complex movement of crew and gear, and housing.
Business Affairs & Legal: Managing contracts and talent residuals
Production Insurance & Risk Assessment: Providing comprehensive coverage for crew and equipment.
Production Support & On-site Catering
Post-Production Services
Artists
Creative editing (offline editing)
Color correction & grading
Visual effects (VFX) & CGI
Motion graphics and titles
Production Support
Post-producer & coordinator: budgets, schedules and resource oversight
Editing assistant / technician media ingest, file organization, syncing audio and preparing projects
Archiving, including transfer all FCC owned assets, working files and associated meta-data to FCC
FCC expects to contract more than one vendor. FCC will not guarantee any minimum volume of work for successful proponents.
Expected Deliverables
The successful Proponents will be expected to provide services on an as needed and ongoing basis based on the business needs of FCC. For each project, FCC will create and share a project brief that outlines the specific deliverables of each engagement that will allow for a quote for services to be developed and approved prior to the start of the engagement.
Deliverables on a project-by-project basis to include documentary-style video production for social media channels, events and the digital platform, including:
Video shoot services
Video editing (offline editing)
Color correction and grading
Visual effects and CGI
Motion graphics and titles
Mandatory Criteria
The Proponent must clearly demonstrate in their proposal that the following mandatory criteria are met:
Proponent can provide full-service capabilities in a minimum of one of the two identified service types: 1) Live Shoot Services; 2) Post-Production Services.
More details of scope and requirements are included in the RFP document.
RFP PARTICULARS
All conditions for Proponent participation are included in the RFP documents.
Duration of Contract: 2 years.
Options: 1 + 1 + 1 years
Estimated Quantity of Goods or Services: Not applicable.
Timeframe of Delivery of Goods or Services: Not applicable.
RFP SCHEDULE
RFP Release Date: April 8, 2026
Proponent Questions Accepted Until: April 16, 2026 2025 at 2:00 PM*
FCC Response to Proponent Questions Delivered Before: April 27, 2026 at 5:00PM*
RFP Closing Date/Time: May 8, 2026 at 2:00PM*
NOTE: All times are CST – Saskatchewan. The above dates are subject to change at the sole discretion of FCC. Any changes to the RFP Schedule will be communicated to all Proponents via amendment on MERX.
RFP PROCESS CONSIDERATIONS
This opportunity is covered under the provisions of Chapter 5 (Government Procurement) of the Canadian Free Trade Agreement (CFTA) and Chapter 19 (Government Procurement) of the Canada-European Union Comprehensive Economic and Trade Agreement (CETA).
FCC is subject to the Official Languages Act (Canada). Proponents may choose to respond to this RFP in their official language of choice (English or French).
This opportunity notice references a non-binding, competitive RFP, and is not a call for tenders. FCC is not obligated to proceed with the Work described in the RFP Scope and may cancel the RFP at any time. FCC’s procurement process allows for consecutive or concurrent negotiations between FCC and one (1) or multiple Proponents, prior to awarding a Contract.
MERX ELECTRONIC BIDDING SYSTEM
This Request for Proposals (RFP), including any attachments and amendments to such RFP, is available for download by the Proponent on MERX. MERX is a Canadian Public Tenders electronic bidding system accessible at https://www.merx.com. It is the sole responsibility of the Proponent to ensure its compatibility with MERX.
Proponent proposals MUST be submitted electronically through MERX, preferably in a PDF or MS Word file, prior to the RFP Closing Date/Time specified in the RFP. Proposals submitted in other formats, by other methods or through any other means, or after the RFP Closing Date/Time specified in the RFP, may be rejected by FCC.
PRIORITY OF DOCUMENTS
In the event there are any discrepancies between this opportunity notice and the information on the MERX website proper, this opportunity notice shall take precedence.
Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.
