NAICS 339930: Doll, Toy, and Game Manufacturing
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles). Cross-References. Establishments primarily engaged in--Show more
NAICS 339930 – Doll, Toy, and Game Manufacturing encompasses the design, production, and assembly of recreational and educational products including dolls, action figures, board games, puzzles, and other toys intended for children and collectors. While primarily a commercial sector, government demand arises in contexts such as therapeutic play programs, child development research, morale-boosting initiatives for military families, and educational outreach efforts by federal agencies.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 339930.
AI Industry Description
NAICS 339930 – Doll, Toy, and Game Manufacturing encompasses the design, production, and assembly of recreational and educational products including dolls, action figures, board games, puzzles, and other toys intended for children and collectors. While primarily a commercial sector, government deman...
NAICS 339930 – Doll, Toy, and Game Manufacturing encompasses the design, production, and assembly of recreational and educational products including dolls, action figures, board games, puzzles, and other toys intended for children and collectors. While primarily a commercial sector, government demand arises in contexts such as therapeutic play programs, child development research, morale-boosting initiatives for military families, and educational outreach efforts by federal agencies. Products in this category often require compliance with safety standards like ASTM F963 and CPSIA regulations, and may be procured for use in pediatric care facilities, federal child care centers, or cultural education programs. The manufacturing process involves precision molding, material sourcing, quality control, and packaging systems tailored to meet federal procurement specifications. No contractor data is available for this NAICS code, indicating limited or fragmented contract activity within the federal marketplace. This suggests that procurement is either highly decentralized, dominated by small businesses without significant award volume, or primarily fulfilled through non-competitive or non-appropriated fund channels. The Department of the Interior is the only agency identified as an active buyer in this sector, likely leveraging toy and game products for youth engagement programs, national park visitor centers, or cultural heritage education initiatives targeting children and families. The competitive landscape is characterized by low concentration, with opportunity density concentrated in niche, mission-driven procurements rather than large-scale contracts. Contractors with expertise in child-safe materials, educational game design, and compliance with federal accessibility and safety standards are best positioned to respond to targeted solicitations. Emerging trends include increased demand for STEM-based educational toys and culturally inclusive product lines aligned with agency diversity and inclusion objectives.
Small Business Size Standard
The SBA threshold that decides who can bid NAICS 339930 work as a small business.
The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.
13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.
Top Contractors
Companies with the highest total award value under NAICS 339930, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| GLENDALE PARADE STORE, LLC | $1.8M | 1 |
| VEX ROBOTICS, INC. | $565K | 4 |
| DRONES IVUE INC | $167K | 1 |
| PCS EDVENTURES!, INC. | $81K | 1 |
| ESPORTS FOUNDRY, INC | $72K | 1 |
| ROBOLINK, INC. | $45K | 1 |
| CHARLES J. BECKER & BRO., INC. | $30K | 8 |
| THE GAME CRAFTER, LLC | $20K | 1 |
| KAPLAN EARLY LEARNING COMPANY | $9K | 2 |
| EFFECTIVE COMMUNICATION STRATEGIES LLC | $2K | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 339930.
Competition
How many companies historically bid on federal awards in NAICS 339930, from bidder counts reported on USAspending.
Median 3-5 bidders per reported award. · 574 reported awards
Median Bidders
3
Per reported award, all-time
Single-Bid Awards
38%
Share of reported awards with one bidder
10+ Bidder Awards
4%
Share of reported awards with 10+ bidders
Reported Awards
574
87% of 662 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
339930This Code Doll, Toy, and Game Manufacturing | Moderate Competition | 3 | 38% | 57487% of 662 | |
33993NAICS Industry | Usually Single-Bid | 1 | 59% | 3,33866% of 5,031 | |
3399Industry Group Other Miscellaneous Manufacturing | Usually Single-Bid | 1 | 51% | 1,337,33945% of 2,958,423 | |
339Subsector | Usually Single-Bid | 1 | 67% | 3,315,04165% of 5,101,604 | |
33Sector Manufacturing | Fewer Bidders | 2 | 44% | 16,883,00469% of 24,369,785 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
Related NAICS Codes
Industries similar to Doll, Toy, and Game Manufacturing, by shared sector, subsector, and industry group.
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