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NAICS Code· 339930

Doll, Toy, and Game Manufacturing

This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles). Cross-References. Establishments primarily engaged in--Show more

NAICS 339930 – Doll, Toy, and Game Manufacturing encompasses the design, production, and assembly of recreational and educational products including dolls, action figures, board games, puzzles, and other toys intended for children and collectors. While primarily a commercial sector, government demand arises in contexts such as therapeutic play programs, child development research, morale-boosting initiatives for military families, and educational outreach efforts by federal agencies.

49
Active Contracts
$3.3M
Total Obligations (12mo)
30
Awarded Contracts (12mo)
13
Contractors Awarded (12mo)
-61.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 339930.

AI Industry Description

NAICS 339930 – Doll, Toy, and Game Manufacturing encompasses the design, production, and assembly of recreational and educational products including dolls, action figures, board games, puzzles, and other toys intended for children and collectors. While primarily a commercial sector, government deman...

NAICS 339930 – Doll, Toy, and Game Manufacturing encompasses the design, production, and assembly of recreational and educational products including dolls, action figures, board games, puzzles, and other toys intended for children and collectors. While primarily a commercial sector, government demand arises in contexts such as therapeutic play programs, child development research, morale-boosting initiatives for military families, and educational outreach efforts by federal agencies. Products in this category often require compliance with safety standards like ASTM F963 and CPSIA regulations, and may be procured for use in pediatric care facilities, federal child care centers, or cultural education programs. The manufacturing process involves precision molding, material sourcing, quality control, and packaging systems tailored to meet federal procurement specifications. No contractor data is available for this NAICS code, indicating limited or fragmented contract activity within the federal marketplace. This suggests that procurement is either highly decentralized, dominated by small businesses without significant award volume, or primarily fulfilled through non-competitive or non-appropriated fund channels. The Department of the Interior is the only agency identified as an active buyer in this sector, likely leveraging toy and game products for youth engagement programs, national park visitor centers, or cultural heritage education initiatives targeting children and families. The competitive landscape is characterized by low concentration, with opportunity density concentrated in niche, mission-driven procurements rather than large-scale contracts. Contractors with expertise in child-safe materials, educational game design, and compliance with federal accessibility and safety standards are best positioned to respond to targeted solicitations. Emerging trends include increased demand for STEM-based educational toys and culturally inclusive product lines aligned with agency diversity and inclusion objectives.

Top Contractors

Companies with the highest total award value under NAICS 339930, ranked by dollars won.

Top Agencies

Federal agencies directing the most contract spending toward NAICS 339930.

Related NAICS Codes

Industries similar to Doll, Toy, and Game Manufacturing, by shared sector, subsector, and industry group.

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NAICS 339930 FAQ

Frequently Asked Questions

NAICS code 339930 covers Doll, Toy, and Game Manufacturing. This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles). Cross-References. Establishments primarily engaged in--

Recently Posted in Doll, Toy, and Game Manufacturing

NAICS: 339930
New
SLED
Modified Gaming Consoles for CCHCSThe California Department of Corrections & Rehabilitation is seeking a contractor to supply modified gaming consoles and games specifically designed for use in correctional facilities to support recreational therapy programs for mental health groups. The gaming systems must be adapted for the secure correctional environment by permanently disabling all Wi-Fi and internet connectivity capabilities to ensure compliance with institutional safety protocols. These systems will be used exclusively within CCHCS-managed facilities across California to facilitate therapeutic engagement, emotional regulation, and structured recreation for incarcerated individuals undergoing mental health treatment. The solicitation, numbered 0000039739, was posted on July 8, 2026, with responses due by July 18, 2026. The procurement is classified under a SLED organization type and will be performed across various correctional facilities in California. All equipment must meet functional and security requirements without wireless capabilities, and the contractor is expected to deliver systems ready for immediate deployment. Primary point of contact for inquiries is Kevin Jensen, reachable via email at kevin.jensen@cdcr.ca.gov. The procurement does not specify a small business set aside, and no NAICS code has been assigned, with all deliverables required to align with the department’s therapeutic and security objectives.
California Department of Corrections & Rehabilitation

POSTED

6 days ago

DEADLINE

in 3 days
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