NAICS 339920: Sporting and Athletic Goods Manufacturing
This industry comprises establishments primarily engaged in manufacturing sporting and athletic goods (except apparel and footwear). Cross-References. Establishments primarily engaged in--Show more
NAICS 339920 – Sporting and Athletic Goods Manufacturing encompasses the production of specialized equipment and gear designed for physical training, competitive sports, and tactical fitness applications. This includes items such as scoreboards, training aids, protective gear, athletic targets, and durable recreational equipment engineered to meet military, law enforcement, and veteran rehabilitation standards.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 339920.
AI Industry Description
NAICS 339920 – Sporting and Athletic Goods Manufacturing encompasses the production of specialized equipment and gear designed for physical training, competitive sports, and tactical fitness applications. This includes items such as scoreboards, training aids, protective gear, athletic targets, and ...
NAICS 339920 – Sporting and Athletic Goods Manufacturing encompasses the production of specialized equipment and gear designed for physical training, competitive sports, and tactical fitness applications. This includes items such as scoreboards, training aids, protective gear, athletic targets, and durable recreational equipment engineered to meet military, law enforcement, and veteran rehabilitation standards. While traditionally associated with commercial sports, this sector has become integral to federal operations through the procurement of ruggedized, mission-ready equipment for physical readiness programs, facility operations, and therapeutic recreation initiatives. The technical demands often require compliance with military specifications, durability testing, and customization for institutional use, positioning manufacturers in this space as critical suppliers to institutional wellness and operational readiness ecosystems. Top contractors in this sector include SPORTABLE SCOREBOARDS INC, ONEIDA BUSINESS ENTERPRISES, INC., and POWER SYSTEMS PS LLC, a mix of small businesses and specialized primes with deep expertise in durable goods manufacturing and government compliance. These firms typically serve as niche suppliers with focused product lines, often holding small business set-asides or responding to specialized solicitations requiring tailored engineering solutions. Primary buyers include the Department of Defense, Department of Homeland Security, Department of Veterans Affairs, and the General Services Administration, with the Department of Justice also active. Demand is driven by physical training programs for military personnel, correctional facility recreation, veteran therapy initiatives, and emergency responder fitness standards, reflecting a strategic emphasis on holistic readiness and wellness infrastructure. The competitive landscape is characterized by low supplier concentration and high customization requirements, creating opportunities for manufacturers with agile production capabilities and familiarity with federal procurement regulations. Growth is sustained by expanding focus on physical readiness, mental health through activity-based therapy, and modernization of military and veteran facility infrastructure.
Top Contractors
Companies with the highest total award value under NAICS 339920, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| ATLANTIC DIVING SUPPLY, INC. | $16.4M | 18 |
| ENVISION INDUSTRIES, INC. | $15.3M | 121 |
| BEAVERFIT NORTH AMERICA LLC | $12.2M | 35 |
| MOUNTAIN WORKS INC | $3.3M | 1 |
| ADVANCED HEALTHSTYLES FITNESS EQUIPMENT, INC. | $1.9M | 88 |
| LIFE FITNESS SALES, INC. | $1.2M | 20 |
| CROSMAN CORPORATION | $1.2M | 2 |
| SORINEX EXERCISE EQUIPMENT INC | $1.1M | 5 |
| SOURCELINQ LLC | $961K | 19 |
| CARDINAL POINT CAPTAINS, INC. | $926K | 3 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 339920.
Competition
How many companies historically bid on federal awards in NAICS 339920, from bidder counts reported on USAspending.
Median under 3 bidders per reported award. · 78,442 reported awards
Median Bidders
2
Per reported award, all-time
Single-Bid Awards
27%
Share of reported awards with one bidder
10+ Bidder Awards
7%
Share of reported awards with 10+ bidders
Reported Awards
74% of 106,455 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
339920This Code Sporting and Athletic Goods Manufacturing | Fewer Bidders | 2 | 27% | 78,44274% of 106,455 | |
33992NAICS Industry | Fewer Bidders | 2 | 27% | 78,44274% of 106,455 | |
3399Industry Group Other Miscellaneous Manufacturing | Usually Single-Bid | 1 | 51% | 1,333,05145% of 2,945,522 | |
339Subsector | Usually Single-Bid | 1 | 67% | 3,309,48065% of 5,086,979 | |
33Sector Manufacturing | Fewer Bidders | 2 | 44% | 16,852,66969% of 24,321,569 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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