NAICS 451212: News Dealers and Newsstands
NAICS 451212 - News Dealers and Newsstands covers businesses primarily engaged in the retail sale of newspapers, magazines, and other periodical publications. This industry typically involves the operation of newsstands, kiosks, and specialized retail outlets that distribute current events media and printed literature.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 451212.
AI Industry Description
NAICS 451212 - News Dealers and Newsstands covers businesses primarily engaged in the retail sale of newspapers, magazines, and other periodical publications. This industry typically involves the operation of newsstands, kiosks, and specialized retail outlets that distribute current events media and...
NAICS 451212 - News Dealers and Newsstands covers businesses primarily engaged in the retail sale of newspapers, magazines, and other periodical publications. This industry typically involves the operation of newsstands, kiosks, and specialized retail outlets that distribute current events media and printed literature. In the context of government contracting, this sector provides the physical distribution and procurement of printed informational materials and periodicals for government facilities, libraries, and administrative offices.
Competition
How many companies historically bid on federal awards in NAICS 451212, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 406 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
81%
Share of reported awards with one bidder
10+ Bidder Awards
0%
Share of reported awards with 10+ bidders
Reported Awards
86% of 471 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
451212This Code News Dealers and Newsstands | Usually Single-Bid | 1 | 81% | 40686% of 471 | |
45121NAICS Industry | Usually Single-Bid | 1 | 58% | 2,49389% of 2,786 | |
4512Industry Group | Usually Single-Bid | 1 | 57% | 2,68071% of 3,801 | |
451Subsector | Fewer Bidders | 2 | 23% | 20,04191% of 22,119 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,16530% of 2,053,116 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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