NAICS 454110: Electronic Shopping and Mail-Order Houses
NAICS 454110 - Electronic Shopping and Mail-Order Houses covers businesses primarily engaged in retailing merchandise through the internet or via mail-order catalogs. This sector encompasses a broad spectrum of consumer and industrial goods delivered directly to the end-user, leveraging e-commerce platforms and logistics networks to facilitate procurement.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 454110.
AI Industry Description
NAICS 454110 - Electronic Shopping and Mail-Order Houses covers businesses primarily engaged in retailing merchandise through the internet or via mail-order catalogs. This sector encompasses a broad spectrum of consumer and industrial goods delivered directly to the end-user, leveraging e-commerce p...
NAICS 454110 - Electronic Shopping and Mail-Order Houses covers businesses primarily engaged in retailing merchandise through the internet or via mail-order catalogs. This sector encompasses a broad spectrum of consumer and industrial goods delivered directly to the end-user, leveraging e-commerce platforms and logistics networks to facilitate procurement. In the government contracting landscape, this code typically applies to the acquisition of off-the-shelf commercial products where the procurement process is streamlined through digital storefronts or direct-to-consumer distribution models.
Competition
How many companies historically bid on federal awards in NAICS 454110, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 293 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
55%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
92% of 320 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
454110This Code Electronic Shopping and Mail-Order Houses | Usually Single-Bid | 1 | 55% | 29392% of 320 | |
45411NAICS Industry | Fewer Bidders | 2 | 49% | 4,31189% of 4,830 | |
4541Industry Group | Fewer Bidders | 2 | 49% | 4,31189% of 4,830 | |
454Subsector | Usually Single-Bid | 1 | 51% | 36,90786% of 43,143 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,16530% of 2,053,116 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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