NAICS 454390: Other Direct Selling Establishments
NAICS 454390 - Other Direct Selling Establishments covers businesses primarily engaged in the direct sale of consumer goods to the public, typically through a non-store retail model. This includes sales conducted via independent representatives, party plans, or other direct-to-consumer methods that bypass traditional brick-and-mortar retail environments.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 454390.
AI Industry Description
NAICS 454390 - Other Direct Selling Establishments covers businesses primarily engaged in the direct sale of consumer goods to the public, typically through a non-store retail model. This includes sales conducted via independent representatives, party plans, or other direct-to-consumer methods that ...
NAICS 454390 - Other Direct Selling Establishments covers businesses primarily engaged in the direct sale of consumer goods to the public, typically through a non-store retail model. This includes sales conducted via independent representatives, party plans, or other direct-to-consumer methods that bypass traditional brick-and-mortar retail environments. In the context of government contracting, this code represents a niche procurement category for specialized consumer products or direct-sales services that do not fit into more specific retail classifications.
Competition
How many companies historically bid on federal awards in NAICS 454390, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 3,049 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
63%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
89% of 3,408 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
454390This Code Other Direct Selling Establishments | Usually Single-Bid | 1 | 63% | 3,04989% of 3,408 | |
45439NAICS Industry | Usually Single-Bid | 1 | 63% | 3,04989% of 3,408 | |
4543Industry Group Direct Selling Establishments | Usually Single-Bid | 1 | 51% | 32,47085% of 38,181 | |
454Subsector | Usually Single-Bid | 1 | 51% | 36,90786% of 43,143 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,16530% of 2,053,116 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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