NAICS 516210: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest. Illustrative Examples: Broadcasting networks, radio Broadcasting networks, television Cable broadcasting networks Cable television networks Internet broadcasting Pay-per-view cable programming Satellite radio networks Satellite television networks Social network sites, Internet Stand-alone streaming services Subscription Video on Demand (SVOD) services Syndicates, news Virtual Multichannel Video Programming Distributors (vMVPDs) Web broadcasting Wiki sites, Internet Cross-References. Establishments primarily engaged in--Show more
NAICS 516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers encompasses the delivery of digital media content through streaming platforms, social media ecosystems, and content aggregation networks. This sector includes the development and operation of platforms that distribute audio, video, and interactive media to end users, often leveraging cloud infrastructure, content delivery networks (CDNs), and real-time data analytics.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 516210.
AI Industry Description
NAICS 516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers encompasses the delivery of digital media content through streaming platforms, social media ecosystems, and content aggregation networks. This sector includes the development and ope...
NAICS 516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers encompasses the delivery of digital media content through streaming platforms, social media ecosystems, and content aggregation networks. This sector includes the development and operation of platforms that distribute audio, video, and interactive media to end users, often leveraging cloud infrastructure, content delivery networks (CDNs), and real-time data analytics. In government contracting, these services support public outreach, internal communications, emergency alert dissemination, training modules, and public safety messaging. Agencies rely on these providers to deliver scalable, secure, and compliant media experiences across desktop, mobile, and IoT-enabled devices, often integrating with identity management systems and accessibility standards such as Section 508. Top contractors in this space include RED CARROT INC and AUDACY OPERATIONS, LLC, both of which operate as specialized digital media and content delivery firms. These entities typically function as small to mid-sized businesses with niche expertise in audiovisual streaming, social media engagement platforms, and multimedia content management systems, often competing for task orders under broader IT and communications contracts. The Department of Homeland Security, Department of Energy, Department of Justice, and Drug Enforcement Administration are the primary federal buyers, leveraging these services for public awareness campaigns, training simulations, internal media portals, and crisis communication systems. Demand is driven by missions requiring real-time information dissemination, multilingual outreach, and secure content distribution to field personnel and the public. The competitive landscape is characterized by agility and technical specialization, with opportunities concentrated in modular, cloud-native media solutions that support interoperability, data privacy, and adaptive streaming protocols. Contractors with experience in federal compliance, encrypted delivery, and audience analytics are well-positioned to capture demand across evolving digital communication initiatives.
Small Business Size Standard
The SBA threshold that decides who can bid NAICS 516210 work as a small business.
The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.
13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.
Top Contractors
Companies with the highest total award value under NAICS 516210, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| HEARST MEDIA PRODUCTION GROUP LLC | $5.6M | 1 |
| ATTN: INC. | $5.2M | 1 |
| FACTAL INC | $635K | 1 |
| SIGNAL GROUP LLC | $527K | 1 |
| MISCELLANEOUS FOREIGN AWARDEES | $430K | 10 |
| CHARTER COMMUNICATIONS OPERATING LLC | $373K | 4 |
| STELLAR PRIVATE CABLE SYSTEMS INC | $320K | 1 |
| COMCAST GOVERNMENT SERVICES LLC | $276K | 15 |
| COMCAST CABLE COMMUNICATIONS MANAGEMENT LLC | $197K | 3 |
| DIGISAY LLC | $179K | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 516210.
Competition
How many companies historically bid on federal awards in NAICS 516210, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 470 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
78%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
470
95% of 496 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
516210This Code Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | Usually Single-Bid | 1 | 78% | 47095% of 496 | |
51621NAICS Industry | Usually Single-Bid | 1 | 78% | 47095% of 496 | |
5162Industry Group Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | Usually Single-Bid | 1 | 78% | 47095% of 496 | |
516Subsector | Usually Single-Bid | 1 | 81% | 1,76589% of 1,978 | |
51Sector Information | Usually Single-Bid | 1 | 62% | 750,71688% of 854,307 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
Related NAICS Codes
Industries similar to Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers, by shared sector, subsector, and industry group.
Radio Broadcasting Stations
This industry comprises establishments primarily engaged in broadcasting aural programs by radio to ...Television Broadcasting Stations
This industry comprises establishments primarily engaged in broadcasting images together with sound....Motion Picture and Video Production
This industry comprises establishments primarily engaged in producing, or producing and distributing...Motion Picture and Video Distribution
This industry comprises establishments primarily engaged in acquiring distribution rights and distri...Motion Picture Theaters (except Drive-Ins)
This U.S. industry comprises establishments primarily engaged in operating motion picture theaters (...Drive-In Motion Picture Theaters
This U.S. industry comprises establishments primarily engaged in operating drive-in motion picture t...Teleproduction and Other Postproduction Services
This U.S. industry comprises establishments primarily engaged in providing specialized motion pictur...Other Motion Picture and Video Industries
This U.S. industry comprises establishments primarily engaged in providing motion picture and video ...Explore contracts across multiple NAICS codes Browse all NAICS Codes
Frequently Asked Questions
Recently Posted in Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Win Contracts in Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Get AI-powered intelligence on NAICS 516210 procurement
Real-time contract opportunities for NAICS 516210 (Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers)
AI-powered matching based on your business capabilities and past performance
Competitive analysis of contractors winning awards in this industry
Automated alerts when new opportunities are posted
Join 750+ contractors already using CLEATUS