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NAICS Code· 512131

Motion Picture Theaters (except Drive-Ins)

This U.S. industry comprises establishments primarily engaged in operating motion picture theaters (except drive-ins) and/or exhibiting motion pictures or videos at film festivals, and so forth. Show more

NAICS 512131 – Motion Picture Theaters (except Drive-Ins) encompasses the operation of facilities dedicated to the exhibition of motion pictures to the public in controlled, indoor environments. This includes the management of screening rooms, ticketing systems, concessions, audiovisual equipment maintenance, and facility operations for traditional cinema venues.

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 512131.

AI Industry Description

NAICS 512131 – Motion Picture Theaters (except Drive-Ins) encompasses the operation of facilities dedicated to the exhibition of motion pictures to the public in controlled, indoor environments. This includes the management of screening rooms, ticketing systems, concessions, audiovisual equipment ma...

NAICS 512131 – Motion Picture Theaters (except Drive-Ins) encompasses the operation of facilities dedicated to the exhibition of motion pictures to the public in controlled, indoor environments. This includes the management of screening rooms, ticketing systems, concessions, audiovisual equipment maintenance, and facility operations for traditional cinema venues. While primarily a commercial sector, government contracting in this space may involve the provision of entertainment services for military installations, federal employee wellness programs, or cultural outreach initiatives on federal property. These services support morale, welfare, and recreation (MWR) objectives, particularly within Department of Defense installations and other federal facilities serving personnel and their families. The NAICS code does not include drive-in theaters, film production, or distribution services, focusing strictly on exhibition infrastructure and operations. No contractor data is available for this NAICS code, indicating limited or no active federal procurement activity directly tied to motion picture theater operations. When contracts do occur, they are typically awarded to small businesses or specialized MWR service providers with experience in facility management and entertainment logistics, rather than large primes. No agency data is available, suggesting that procurement in this space is either highly localized, infrequent, or bundled under broader MWR or family support contracts rather than being tracked as a distinct line item. The competitive landscape for this NAICS code in government contracting is sparse, with minimal opportunity density. Contractors interested in this space should focus on partnering with MWR programs on military bases or federal employee centers, where entertainment services are provided as part of quality-of-life initiatives. Opportunities are likely to be small-scale, localized, and tied to long-term facility management contracts rather than standalone exhibition awards.

Top Contractors

Companies with the highest total award value under NAICS 512131, ranked by dollars won.

Ranked by total awards

Top Agencies

Federal agencies directing the most contract spending toward NAICS 512131.

General Services Administration12 awards$5.3M
Department of Defense8 awards$4.1M
Department of Homeland Security6 awards$2.9M
Department of Veterans Affairs9 awards$2.2M
Department of Health and Human Services7 awards$1.3M

Related NAICS Codes

Industries similar to Motion Picture Theaters (except Drive-Ins), by shared sector, subsector, and industry group.

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NAICS 512131 FAQ

Frequently Asked Questions

NAICS code 512131 covers Motion Picture Theaters (except Drive-Ins). This U.S. industry comprises establishments primarily engaged in operating motion picture theaters (except drive-ins) and/or exhibiting motion pictures or videos at film festivals, and so forth.

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Miguel
Hillary
Keith Deutsch
Christine

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