NAICS 512131: Motion Picture Theaters (except Drive-Ins)
This U.S. industry comprises establishments primarily engaged in operating motion picture theaters (except drive-ins) and/or exhibiting motion pictures or videos at film festivals, and so forth. Show more
NAICS 512131 – Motion Picture Theaters (except Drive-Ins) encompasses the operation of facilities dedicated to the exhibition of motion pictures to the public in controlled, indoor environments. This includes the management of screening rooms, ticketing systems, concessions, audiovisual equipment maintenance, and facility operations for traditional cinema venues.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 512131.
AI Industry Description
NAICS 512131 – Motion Picture Theaters (except Drive-Ins) encompasses the operation of facilities dedicated to the exhibition of motion pictures to the public in controlled, indoor environments. This includes the management of screening rooms, ticketing systems, concessions, audiovisual equipment ma...
NAICS 512131 – Motion Picture Theaters (except Drive-Ins) encompasses the operation of facilities dedicated to the exhibition of motion pictures to the public in controlled, indoor environments. This includes the management of screening rooms, ticketing systems, concessions, audiovisual equipment maintenance, and facility operations for traditional cinema venues. While primarily a commercial sector, government contracting in this space may involve the provision of entertainment services for military installations, federal employee wellness programs, or cultural outreach initiatives on federal property. These services support morale, welfare, and recreation (MWR) objectives, particularly within Department of Defense installations and other federal facilities serving personnel and their families. The NAICS code does not include drive-in theaters, film production, or distribution services, focusing strictly on exhibition infrastructure and operations. No contractor data is available for this NAICS code, indicating limited or no active federal procurement activity directly tied to motion picture theater operations. When contracts do occur, they are typically awarded to small businesses or specialized MWR service providers with experience in facility management and entertainment logistics, rather than large primes. No agency data is available, suggesting that procurement in this space is either highly localized, infrequent, or bundled under broader MWR or family support contracts rather than being tracked as a distinct line item. The competitive landscape for this NAICS code in government contracting is sparse, with minimal opportunity density. Contractors interested in this space should focus on partnering with MWR programs on military bases or federal employee centers, where entertainment services are provided as part of quality-of-life initiatives. Opportunities are likely to be small-scale, localized, and tied to long-term facility management contracts rather than standalone exhibition awards.
Top Contractors
Companies with the highest total award value under NAICS 512131, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| MISCELLANEOUS FOREIGN AWARDEES | $25K | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 512131.
Competition
How many companies historically bid on federal awards in NAICS 512131, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 68 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
79%
Share of reported awards with one bidder
10+ Bidder Awards
0%
Share of reported awards with 10+ bidders
Reported Awards
87% of 78 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
512131This Code Motion Picture Theaters (except Drive-Ins) | Usually Single-Bid | 1 | 79% | 6887% of 78 | |
51213NAICS Industry | Usually Single-Bid | 1 | 77% | 7588% of 85 | |
5121Industry Group Motion Picture and Video Industries | Usually Single-Bid | 1 | 64% | 14,10486% of 16,418 | |
512Subsector | Usually Single-Bid | 1 | 63% | 16,70487% of 19,219 | |
51Sector Information | Usually Single-Bid | 1 | 62% | 749,99488% of 853,401 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
Related NAICS Codes
Industries similar to Motion Picture Theaters (except Drive-Ins), by shared sector, subsector, and industry group.
Motion Picture and Video Production
This industry comprises establishments primarily engaged in producing, or producing and distributing...Motion Picture and Video Distribution
This industry comprises establishments primarily engaged in acquiring distribution rights and distri...Drive-In Motion Picture Theaters
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This U.S. industry comprises establishments primarily engaged in providing specialized motion pictur...Other Motion Picture and Video Industries
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This industry comprises establishments primarily engaged in acquiring and registering copyrights for...Sound Recording Studios
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This industry comprises establishments primarily engaged in record production and/or releasing, prom...Explore contracts across multiple NAICS codes Browse all NAICS Codes
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