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NAICS Code· 522291

NAICS 522291: Consumer Lending

This U.S. industry comprises establishments primarily engaged in making unsecured cash loans to consumers. Illustrative Examples: Finance companies (i.e., unsecured cash loans) Personal credit institutions (i.e., unsecured cash loans) Loan companies (i.e., consumer, personal, student, small) Student loan companies Cross-References. Establishments primarily engaged in--Show more

NAICS 522291 – Consumer Lending encompasses financial services that provide credit directly to individuals for personal, family, or household purposes, including installment loans, payday loans, auto title loans, and other non-mortgage consumer credit products. While primarily a private-sector activity, this NAICS code may intersect with government contracting when federal agencies contract with third-party financial services providers to administer benefit disbursements, emergency financial assistance programs, or financial counseling services for veterans, active-duty personnel, or federal employees.

7
Active Contracts
1
Median Bidders per Award
+0.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 522291.

AI Industry Description

NAICS 522291 – Consumer Lending encompasses financial services that provide credit directly to individuals for personal, family, or household purposes, including installment loans, payday loans, auto title loans, and other non-mortgage consumer credit products. While primarily a private-sector activ...

NAICS 522291 – Consumer Lending encompasses financial services that provide credit directly to individuals for personal, family, or household purposes, including installment loans, payday loans, auto title loans, and other non-mortgage consumer credit products. While primarily a private-sector activity, this NAICS code may intersect with government contracting when federal agencies contract with third-party financial services providers to administer benefit disbursements, emergency financial assistance programs, or financial counseling services for veterans, active-duty personnel, or federal employees. These engagements often involve compliance with federal lending regulations, data privacy standards, and consumer protection frameworks, requiring contractors to demonstrate robust underwriting systems, secure payment infrastructure, and transparent reporting capabilities. No contractor data is available for this NAICS code based on current government contracting records, indicating limited or no direct procurement activity under this classification. This suggests that consumer lending services are not typically procured through traditional federal contracting channels, and any related work is likely embedded within broader social services or financial assistance contracts under different NAICS codes. No agency data is available for this NAICS code, reflecting the absence of documented federal award activity directly tied to consumer lending services. Any government-related financial support functions are generally managed under broader human services or benefits administration codes rather than this specific lending classification. The market context for this NAICS code in government contracting is sparse, with low opportunity density for traditional contractors. While no direct procurement trends are evident, opportunities may emerge indirectly through partnerships with agencies administering economic relief, financial literacy initiatives, or veteran support programs that require third-party credit infrastructure. Contractors should monitor adjacent NAICS codes related to financial services and social assistance for potential entry points.

Competition

How many companies historically bid on federal awards in NAICS 522291, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 31 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

74%

Share of reported awards with one bidder

10+ Bidder Awards

0%

Share of reported awards with 10+ bidders

Reported Awards

0

94% of 33 total awards

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
522291This Code
Consumer Lending
Usually Single-Bid174%
3194% of 33
52229NAICS Industry
Usually Single-Bid173%
56292% of 608
5222Industry Group
Nondepository Credit Intermediation
Usually Single-Bid175%
96788% of 1,105
522Subsector
Usually Single-Bid172%
7,94985% of 9,381
52Sector
Finance and Insurance
Usually Single-Bid171%
55,82685% of 65,508

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Consumer Lending, by shared sector, subsector, and industry group.

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NAICS 522291 FAQ

Frequently Asked Questions

NAICS code 522291 covers Consumer Lending. This U.S. industry comprises establishments primarily engaged in making unsecured cash loans to consumers. Illustrative Examples: Finance companies (i.e., unsecured cash loans) Personal credit institutions (i.e., unsecured cash loans) Loan companies (i.e., consumer, personal, student, small) Student loan companies Cross-References. Establishments primarily engaged in--

Recently Posted in Consumer Lending

NAICS: 522291
SLED
Home Energy Loan 2027-2029
Solicitation # 75041
Efficiency Vermont, operated by the Vermont Energy Investment Corporation (VEIC), is soliciting proposals from lending institutions to participate in the Home Energy Loan program for the 2027–2029 period under solicitation number 75041. The request is open to financial institutions capable of providing lending services aligned with VEIC’s goals of expanding access to energy efficiency financing across Vermont. Proposals must be submitted electronically via email to astrom@veic.org no later than 5 p.m. EDT on Monday, September 28th, 2026, with the exact subject line “RFP Submittal for Home Energy Loan 2027-2029.” The contract will be awarded based on a best-value trade-off approach, evaluating proposals on five factors: anticipated cost of services (30 points), ability to meet program requirements (30 points), responsiveness to RFP requirements (20 points), commitment to serving underserved communities including language access services (10 points), and capacity to serve borrowers both in-person and online (10 points). Evaluation does not follow a lowest-price, technically acceptable model, favoring a balanced assessment of cost and performance. The contract allows for compensation models including firm fixed fee, time and materials, or hybrid structures, with all deliverables and work products becoming the exclusive property of the State of Vermont. Lenders must comply with VEIC’s Confidential Information Management System (CIMS), execute the Confidentiality Protective Agreement (Attachment H), and ensure all employees and subcontractors with access to customer data sign equivalent agreements. Insurance requirements include $2 million in cyber liability, $1 million per occurrence/$2 million aggregate in professional liability, and $3 million in umbrella coverage. Subcontracting or assignment requires prior written approval from VEIC, and key personnel must be submitted for review and approval. Contractors must maintain detailed records, permit audits by VEIC, the Department of Public Service, and federal agents, and certify the deletion of all data upon contract termination. Monthly invoicing must be submitted via email or mail to VEIC’s Accounts Payable office in Winooski, VT, using the Order of Appointment billing format. No federal electronic invoicing systems are used, and no UEI, CAGE code, or socioeconomic certifications are required. The contract contains no option periods or renewal clauses, and all confidentiality obligations extend indefinitely after termination. Proposals must include a company profile (max 500 words), binding transmittal letter (
Department of Economic Development

POSTED

20 days ago

DEADLINE

in 29 days
View Details
NAICS: 522291
Closed
SLED
Low-Interest Solar and Energy Storage Loan Program
Solicitation # 2026-RFP-0399
The City of Pasadena, through Pasadena Water and Power, is soliciting proposals to establish a Low-Interest Solar and Energy Storage Loan Program targeted at low-income residential electric customers enrolled in utility assistance programs such as EUAP, CARES, and CARES Plus. The program will leverage a $3 million Public Benefit Fund allocation over three years to subsidize loans, enabling participating financial institutions to offer interest rates between 0% and 3% APR, with a goal of funding loans for 175 customers during the initial term. Proposals may also include optional components for extending similar financing to non-low-income customers. The solicitation, numbered 2026-RFP-0399, was posted on July 23, 2026, with proposals due by August 21, 2026. Respondents must hold a Valid Unique Entity Identifier and submit required certifications, including conflict of interest and federal lobbying disclosures, with affirmative responses triggering additional reporting obligations such as SF-LLL forms. Contractors must also demonstrate compliance with California prevailing wage laws, the Pasadena Living Wage Ordinance, and environmental statutes like the Clean Air Act and Federal Water Pollution Control Act. Performance is limited to Pasadena, California, with the contractor responsible for all labor, materials, and logistical costs without explicit FOB terms. All deliverables, including reports and digital files, become the exclusive property of the City upon creation. The City requires prior written consent for subcontracting and prohibits contract assignment without approval. Contractors must obtain a Pasadena business license, prioritize hiring Pasadena residents, and maintain detailed payroll and compliance records for three years subject to audit. Disputes under $25,000 must be resolved through binding arbitration under AAA rules in Los Angeles. Payment terms allow for monthly invoicing within 30 days, with invoices requiring hours worked, basis of charges, and supporting documentation. While the contract includes placeholder provisions for compensation, payment schedules, and change orders, no definitive CLIN structure, contract type, or award evaluation criteria are specified. The program is managed by the Water & Power Department, with Gordon Algermissen as the primary point of contact.
Water & Power Department

POSTED

about 1 month ago

CLOSED

9 days ago
View Details
NAICS: 522291
Closed
Grant
Fiscal Year 2026 Small Dollar Loan Program
Solicitation # CDFI-2026-SDL
The U.S. Department of the Treasury’s Community Development Financial Institutions Fund is soliciting applications for the Fiscal Year 2026 Small Dollar Loan Program to support Certified Community Development Financial Institutions in creating and expanding affordable small dollar loan offerings. The goal is to provide unbanked and underbanked individuals with viable alternatives to predatory lending by enabling access to responsible credit, promoting credit building, and fostering greater integration into the mainstream financial system. Award funds will be granted to qualified CDFIs to implement or enhance their small dollar loan programs, ensuring financial inclusion and economic resilience for underserved communities. Applications must be submitted through the designated portal by the deadline of July 23, 2026, with the solicitation posted on June 30, 2026 under the identifier CDFI-2026-SDL. The program is administered by the CDFI Fund, part of the Department of the Treasury, with Henny Winarsoo listed as the primary point of contact for inquiries via email at sdlp@cdfi.treas.gov or phone at 202-653-0333. No set-aside type is specified, and performance is not restricted to a specific geographic location, allowing nationwide participation by eligible Certified CDFIs to serve local communities in need of affordable financial services.
Community Development Financial Institutions

POSTED

2 months ago

CLOSED

about 1 month ago
View Details
NAICS: 522291
Closed
Grant
Assistive Technology Alternative Financing Program
Solicitation # HHS-2026-ACL-CIP-ATTF-0067
The Assistive Technology Alternative Financing Program is a federal grant initiative administered by the Administration for Community Living under the Department of Health and Human Services to support programs that enable individuals with disabilities and older adults with functional needs to acquire assistive technology devices and services through alternative financing mechanisms. Applicants must propose one or more models such as a low-interest loan fund, interest buy-down program, revolving loan fund, loan guarantee, or insurance program that facilitates access without imposing financial or bureaucratic barriers. The program requires a strong emphasis on consumer choice and control, ensuring that all individuals regardless of disability type, age, income level, or geographic location can participate. Recipients must integrate credit-building activities including financial education and information about alternative funding sources into their programming and establish clear procedures for timely processing of applications, with policies that guarantee non-discrimination in access. The program aligns with the ACL’s economic security strategic priority to enhance independence and community inclusion through technology access. Eligible applicants include state and local governments, nonprofits, tribal governments, and institutions of higher education, and all must maintain active registrations on SAM.gov and Grants.gov, possessing a Unique Entity Identifier, throughout the award period. Proposals are evaluated based on expertise and budget sufficiency, with an initial review and risk assessment required prior to award consideration; applications exceeding $250,000 will undergo SAM.gov responsibility and exclusions screening. The project period is anticipated to be one year, from September 1, 2026, to August 31, 2027, with an expected start date of September 30, 2026. Funding beyond the first year is not guaranteed and depends on congressional appropriations, satisfactory progress, and agency discretion. All federal funds must be held in a restricted account and used exclusively for program implementation, with strict compliance required under 2 CFR 200 and 2 CFR 300, the HHS Grants Policy Statement, and federal antidiscrimination laws. Applicants must submit a 30-page project narrative and a budget narrative using SF-424A, with all documents in English, formatted in 11-point Times New Roman or Arial, double-spaced except for tables and footnotes, and submitted as PDFs via Grants.gov by the July 22, 2026 deadline. Sustainability plans detailing long-term funding strategies are mandatory, and FFATA reporting is required for all subawards over $30,000. There is no set-aside, and the agency
Administration For Community Living

POSTED

2 months ago

CLOSED

about 1 month ago
View Details

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