NAICS 522291: Consumer Lending
This U.S. industry comprises establishments primarily engaged in making unsecured cash loans to consumers. Illustrative Examples: Finance companies (i.e., unsecured cash loans) Personal credit institutions (i.e., unsecured cash loans) Loan companies (i.e., consumer, personal, student, small) Student loan companies Cross-References. Establishments primarily engaged in--Show more
NAICS 522291 – Consumer Lending encompasses financial services that provide credit directly to individuals for personal, family, or household purposes, including installment loans, payday loans, auto title loans, and other non-mortgage consumer credit products. While primarily a private-sector activity, this NAICS code may intersect with government contracting when federal agencies contract with third-party financial services providers to administer benefit disbursements, emergency financial assistance programs, or financial counseling services for veterans, active-duty personnel, or federal employees.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 522291.
AI Industry Description
NAICS 522291 – Consumer Lending encompasses financial services that provide credit directly to individuals for personal, family, or household purposes, including installment loans, payday loans, auto title loans, and other non-mortgage consumer credit products. While primarily a private-sector activ...
NAICS 522291 – Consumer Lending encompasses financial services that provide credit directly to individuals for personal, family, or household purposes, including installment loans, payday loans, auto title loans, and other non-mortgage consumer credit products. While primarily a private-sector activity, this NAICS code may intersect with government contracting when federal agencies contract with third-party financial services providers to administer benefit disbursements, emergency financial assistance programs, or financial counseling services for veterans, active-duty personnel, or federal employees. These engagements often involve compliance with federal lending regulations, data privacy standards, and consumer protection frameworks, requiring contractors to demonstrate robust underwriting systems, secure payment infrastructure, and transparent reporting capabilities. No contractor data is available for this NAICS code based on current government contracting records, indicating limited or no direct procurement activity under this classification. This suggests that consumer lending services are not typically procured through traditional federal contracting channels, and any related work is likely embedded within broader social services or financial assistance contracts under different NAICS codes. No agency data is available for this NAICS code, reflecting the absence of documented federal award activity directly tied to consumer lending services. Any government-related financial support functions are generally managed under broader human services or benefits administration codes rather than this specific lending classification. The market context for this NAICS code in government contracting is sparse, with low opportunity density for traditional contractors. While no direct procurement trends are evident, opportunities may emerge indirectly through partnerships with agencies administering economic relief, financial literacy initiatives, or veteran support programs that require third-party credit infrastructure. Contractors should monitor adjacent NAICS codes related to financial services and social assistance for potential entry points.
Competition
How many companies historically bid on federal awards in NAICS 522291, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 31 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
74%
Share of reported awards with one bidder
10+ Bidder Awards
0%
Share of reported awards with 10+ bidders
Reported Awards
94% of 33 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
522291This Code Consumer Lending | Usually Single-Bid | 1 | 74% | 3194% of 33 | |
52229NAICS Industry | Usually Single-Bid | 1 | 73% | 56292% of 608 | |
5222Industry Group Nondepository Credit Intermediation | Usually Single-Bid | 1 | 75% | 96788% of 1,105 | |
522Subsector | Usually Single-Bid | 1 | 72% | 7,94985% of 9,381 | |
52Sector Finance and Insurance | Usually Single-Bid | 1 | 71% | 55,82685% of 65,508 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
Related NAICS Codes
Industries similar to Consumer Lending, by shared sector, subsector, and industry group.
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